TW Telecom SWOT Analysis
RUNNING HEAD: TW TELECOM SWOT ANALYSIS 1
TW TELECOM/LEVEL 3 SWOT ANALYSIS
DeVry University
TW TELECOM SWOT ANALYSIS 2
Abstract
This paper explores the facets of two telecommunications companies and provides a SWOT Analysis of one; TW Telecom, previously known as Time Warner Telecom. As of June, 16, 2014, Level 3, a larger telecommunications company serving medium to large enterprise size companies announced its commitment to the take-over of TW Telecom. Although this paper’s primary subject is that of the SWOT analysis of TW Telecom, it will on some occasions make reference to Level 3 Telecommunications as it will be assumed at some point to be the parent company. At one point during my career in telecommunications I worked for Time Warner Telecom, eventually rebranding itself as TW Telecom. I personally have worked for two smaller CLEC (Competitive Local Exchange Carrier) companies prior to their merger and acquisition by TW Telecom. I served in 1999 as a Telecommunications Technical Consultant for e.Spire Communications and continued to serve as a Sales Engineer for Expedius Communications prior to the merger and acquisition by Time Warner Telecom in June of 2006 and having my position renamed as Network Application Engineer. Time Warner Telecom continued to be known as such until it renamed itself as TW Telecom. It is not explicitly stated by TW Telecom company history there being a time period of company name change, though as being a former employee during the transition of naming conventions, I can attest to the challenges which will be explored further in the introduction. The introduction will provide a unique history of a company which has been involved in many mergers and acquisitions, along with the current merger with Level 3 Communications. It is expected the reader is familiar with all telecommunication technologies terminologies and basic functionality of the
TW TELECOM/LEVEL 3 SWOT ANALYSIS
DeVry University
TW TELECOM SWOT ANALYSIS 2
Abstract
This paper explores the facets of two telecommunications companies and provides a SWOT Analysis of one; TW Telecom, previously known as Time Warner Telecom. As of June, 16, 2014, Level 3, a larger telecommunications company serving medium to large enterprise size companies announced its commitment to the take-over of TW Telecom. Although this paper’s primary subject is that of the SWOT analysis of TW Telecom, it will on some occasions make reference to Level 3 Telecommunications as it will be assumed at some point to be the parent company. At one point during my career in telecommunications I worked for Time Warner Telecom, eventually rebranding itself as TW Telecom. I personally have worked for two smaller CLEC (Competitive Local Exchange Carrier) companies prior to their merger and acquisition by TW Telecom. I served in 1999 as a Telecommunications Technical Consultant for e.Spire Communications and continued to serve as a Sales Engineer for Expedius Communications prior to the merger and acquisition by Time Warner Telecom in June of 2006 and having my position renamed as Network Application Engineer. Time Warner Telecom continued to be known as such until it renamed itself as TW Telecom. It is not explicitly stated by TW Telecom company history there being a time period of company name change, though as being a former employee during the transition of naming conventions, I can attest to the challenges which will be explored further in the introduction. The introduction will provide a unique history of a company which has been involved in many mergers and acquisitions, along with the current merger with Level 3 Communications. It is expected the reader is familiar with all telecommunication technologies terminologies and basic functionality of the
References: http://www.twtelecom.com/about-us/history/ http://www.twtelecom.com/about-us/vision-values/ http://www.level3.com/en/about-us/company-information/company-history/ http://www.telecomramblings.com/2014/06/level-3-drops-big-one-buy-tw-telecom/ http://online.vitalsource.com/books/0077637747 http://www.telecomramblings.com/2014/06/level-3-drops-big-one-buy-tw-telecom/ (Manning, 04/2011, p. 63) Manning, George. (04/2011). The Art of Leadership, 4th Edition [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/0077637747 . “a vision must be communicated to followers and must be supported by them.” (Manning, 04/2011, p. 73)