Service Industry Analysis - Apple
Service Industries Critical Analysis
Service Companies Chosen for Analysis: Apple and Hewlett-Packard (HP)
Apple and HP are both multinational corporations that are widely known for producing consumer electronics and software. Both companies are considered to be one of the largest companies in their market, and would be considered to be competitors of each other. With the products and services that they offer being similar, they would be ideal companies for a critical analysis against each other. Both companies implement different strategies, with both leading to their success.
Over the years of the company’s existence, Apple has built for itself a strong and powerful reputation within the personal computer and consumer electronics industry. Certain strengths of the company are what make it different from other companies within the industry, and are what leads to its success. Apple and HP both take different strategies, which give them a certain advantage in different aspects of marketing. One of Apples most obvious strengths would be its reputation due to its large name and its loyal fan base. There’s a saying “once you go Mac, you’ll never go back”, and there is definitely a reason for that sayings existence. Apples quality products and designs have created for them a loyal fan base, which is truly a strength component when it comes to the personal computer industry. Having many loyal returning customers is also more cost efficient than spending millions on advertisements and promotions to lure new customers. This is something that HP lacks.
Apple already has a pool of customers that will always buy their products. The satisfied customers make them always coming back for more. The reliability of their products along with the customer service gives them that advantage. When Apple decides to release or update their product, there is already a guaranteed customer base. As with HP, they tend to not have that specific and loyal customer base. Their
Service Companies Chosen for Analysis: Apple and Hewlett-Packard (HP)
Apple and HP are both multinational corporations that are widely known for producing consumer electronics and software. Both companies are considered to be one of the largest companies in their market, and would be considered to be competitors of each other. With the products and services that they offer being similar, they would be ideal companies for a critical analysis against each other. Both companies implement different strategies, with both leading to their success.
Over the years of the company’s existence, Apple has built for itself a strong and powerful reputation within the personal computer and consumer electronics industry. Certain strengths of the company are what make it different from other companies within the industry, and are what leads to its success. Apple and HP both take different strategies, which give them a certain advantage in different aspects of marketing. One of Apples most obvious strengths would be its reputation due to its large name and its loyal fan base. There’s a saying “once you go Mac, you’ll never go back”, and there is definitely a reason for that sayings existence. Apples quality products and designs have created for them a loyal fan base, which is truly a strength component when it comes to the personal computer industry. Having many loyal returning customers is also more cost efficient than spending millions on advertisements and promotions to lure new customers. This is something that HP lacks.
Apple already has a pool of customers that will always buy their products. The satisfied customers make them always coming back for more. The reliability of their products along with the customer service gives them that advantage. When Apple decides to release or update their product, there is already a guaranteed customer base. As with HP, they tend to not have that specific and loyal customer base. Their
Cited: Hewlett-Packard Company. 10-K Annual Report 2010. Retrieved June 6, 2010, from SEC EDGAR website. Apple, Inc.. 10-K Annual Report 2010. Retrieved June 6, 2010, from SEC EDGAR website. Keizer, Gregg. "Windows Market Share Dives below 90% for First Time - Computerworld." Computerworld - IT News, Features, Blogs, Tech Reviews, Career Advice. Computerworld, 1 Dec. 2008. Web. 06 June 2011. <http://www.computerworld.com/s/article/9121938/Windows_market_share_dives_below_90_for_first_time>. Flides, NIC. "HP Signs Deal to Take on ITunes - Times Online." The Times | UK News, World News and Opinion. Times Online, 25 Jan. 2010. Web. 06 June 2011. <http://technology.timesonline.co.uk/tol/news/tech_and_web/article7002010.ece>. Mearian, Lucas. "Beats Audio Proves Increased Sales." Computerworld - IT News, Features, Blogs, Tech Reviews, Career Advice. 30 Apr. 2010. Web. 06 June 2011. <http://www.computerworld.com/s/article/60011/Beats_Audio_Poves_Increased_Sales>.