Bus 599 Capstone Project Case Study

BUS 599 – Strategic Management
Assignment 4: Capstone Project
Student:
Instructor:
Strayer University
Date

Apple has been known to be an inherently personal computer company. However, it is also well known that there is no better example of innovative strategic thinking and execution. Apple’s strategy has remained to creating and sustaining value for customers across the world. Jobs returned to Apple in 1997 and the company never looked back since. However, it is also said that Apple lost the pc business because of ignoring the trends in pc industry. Apple’s business strategy is primarily based on innovation for creating differentiated products. It has built products that are cool to use as well as simple and intuitive. Its
The main reason behind its growth and success over years are the innovative products it has brought to the market. One of the most important strengths of Apple is its incredible brand loyalty. It has a very high number of brand loyal customers. These customers will even line up before Apple stores at night in freezing cold to be the first to lay their hands on a new released iPhone, iPad or Mac. Strong financial strength is also a major strength off Apple. Apart from these things Apple is also known for its strong brand reputation and strong advertising and marketing teams and its retail stores. We already know of Apple as the leading innovator in the mobile device
In fact it has been able to obtain a large market share in the growing economies because of its low end products. Another key strength of Samsung is that most of its products can easily be integrated with various software’s. It is not so with Apple and its devices are generally not compatible with different operating systems. Apart from being known for its innovation and design, Samsung is well known for its relatively cheap products. Added to all this is Samsung’s global brand recognition. But apart from its strengths Samsung has some weaknesses also. Firstly, it is not as ahead in terms of software and hardware as Apple. It does not have either its specific operating system or software. It is a very important advantage for Apple and to become the number one in the industry Samsung would need to beat Apple. Apart from it, Samsung is focused on making too many products and its profit margins are also very low. Its competitors like Apple are the largest buyers for its electronic equipment’s