Mkt 421 Marketing Plan Paper Iphone 6
Marketing Plan Phase I: Apple iPhone 6
Name
MKT/421
December 1, 2014
Teacher
Overview of the Organization Apple Inc. is one of the most well-known companies in the world. In 1976, Apple Inc. was created when Steve Jobs and Steve Wozniak created and released the Apple I. It was a slow process for the company and the two were not taken seriously at first. It wasn’t until 1977 when Apple released the Apple II at a local computer trade show. Over the years, Apple Inc. grew in to one of the largest home based computer company. However, during the nineties the company suffered a downfall in their sales when the competition began to increase. Apple was well known for having the best personal computers …show more content…
but the company needed to make changes to keep up with their competitors. There are two major changes Apple Inc. made that set them apart from their competitors.
Apple Inc. wasn’t able to break free from their competitors until 2001 when the iPod was created. Before the iPod was created; digital music players either too big and clunky or small and useless which made the iPod so popular. Hard disk MP3 players had been around for many years, but Apple Inc. set themselves apart from the rest by making their product better than the competitors. The second major change Apple Inc. made was when the company combined the iPod and Smartphone and created the iPhone. The introduction of the iPhone, Apple Inc. has grown to be one of the most valuable companies in the world. Apple Inc. didn’t stop there. Over the years, the company has made changes to their existing iPhone which has lead up to the release of the new iPhone 6.
Product Description
The Apple iPhone 6 has arrived and is not only bigger, but better in every way. The iPhone 6 is larger and more powerful, yet thinner and power efficient. This new Apple product has a metal surface and new Retina HD display. The iPhone 6 is getting closer to perfection by the use of a continuous form where hardware and software function in unison. The Apple iPhone 6 is not only meeting expectations, but beating them.
There are some key features of the Apple iPhone 6. The iPhone 6 is the largest iPhone thus far, while also being the thinnest. The iPhone is also available as the iPhone 6, at 6.9 mm, or the iPhone 6 Plus, at 7.1 mm. The iPhone 6 also has a bigger multi-touch display with Retina HD display features. The iPhone 6 is powerful and efficient with a 64-bit desktop-class architecture, A8 chip, and M8 motion coprocessor. The iSight camera has a new sensor with Focus Pixels and video features, including 1080p HD, slo-mo, and time-lapse video mode. With the iPhone 6, customers get faster wireless with quicker LTE download speeds and 3x faster WiFi speeds, as well as security right at their fingertips with the Touch ID technology. Another great feature of the iPhone 6 is that shopping can be secure and private with the combination of Apply Pay, Touch ID, and Passbook with NFC technology, which allows customers the ability to pay in stores and in apps with a single touch ("Apple", 2014). These are the key features of the Apple iPhone 6, all of which add up to being the biggest iOS release ever.
Importance of Marketing
The importance of marketing the iPhone 6 is huge. The iPhone was a big hit when it girst came to the market. The marketing strategy should be how we can pull consumers from Samsung to Apple. These two companies are the largest and most successful in the cell phone industry today. So marketing the iPhone 6 will have to be important to Apple because the launch of the bigger screen will tell if the iPhone 6 will be a huge success or not. Need to watch the feedback from iPhone 5 to see what the consumers really want with the iPhone and use the feedback for a better phone then the competitors and the last version of the phone.
SWOTT
The strength of the product will be good due to the loyal iPhone users and buyers who continue to use the Apple cell phone products. The loyal consumers are the people we do not want to lose. The weakness of this product is that it is not compatible to all the other cell phones. It does not have replaceable batteries or able to add storage to the phone. Samsung with the Galaxy is making all these changes which is pulling the Apple users to Samsung. Apple needs to find away to pull the consumers back to Apple. The biggest threat out there is Samsung. The iPhone 6 is the first big screen iPhone ever made and that will tell Apple if the iPhone 6 will bring new consumers because of the new big screen. Trending id real big right now on the iPhone 6, collaborating that the iPhone 6, Apple noticed new users not just the typical consumers in their 20’s but now more elderly people as well. The iPhone 6 new big screen and new iOS seems to b a big hit right know.
The Marketing Research Approach
The success of most businesses lies within its marketing. Marketing is a process in which a product or service is introduced to potential customers. Without marketing, a business would not be able to reach out to the potential customers. There are many steps a business will take to ensure its products reach the right customers. It is important to spread the word of new products to potential buyers. By using marketing strategies; businesses create product awareness. When introducing the new Apple iPhone 6, we would use five methods of market research to reach our target audience. The methods of marketing research we would use would be surveys, field trials, and observation.
Surveys are a great way for businesses to target their specific audience.
By producing short questionnaires, business can analyze small groups and receive information on their products. Using the right survey will determine the success of the questionnaires. Our company will focus on small questionnaires spread throughout social media to help gather information on current and future products. With the release of the new Apple iPhone 6, it is important to determine which customers are benefiting from the product and which customers we can attract in the future.
Field trials are another method of market research we will use for the release of the iPhone 6. By placing the product in selected stores, we can test customers’ response under real-life conditions. The importance of field trials is to determine the right pricing, product modifications and even improve the packaging.
Observation is the third method of marketing research we will conduct. By placing cameras in stores we can videotape how customers are responding to our product. This will give us an accurate picture of customers’ usage habits and shopping habits and where to focus our marketing efforts. By observing customers in their everyday life, we can get a better idea of how the customers buy and use our
product.
Conclusion
In Conclusion, Apple Inc. is one of the most well-known companies in the world. In 1976, Apple Inc. was created when Steve Jobs and Steve Wozniak created and released the Apple I. It was a slow process for the company and the two were not taken seriously at first. The product of Apple’s iPhone 6 has arrived and is not only bigger, but better in every way. The iPhone 6 is larger and more powerful, yet thinner and power efficient. This new Apple product has a metal surface and new Retina HD display. The new iPhone 6 was a huge hit with over 4 million people preordering the new phone. It was a huge success in its debut.
References
Apple. (2014). Retrieved from https://www.apple.com/iphone-6/.
Sanford, G. (Ed.). (n.d.). Apple History. Retrieved December 1, 2014, from http://apple-history.com/h8
The Five Basic Methods of Market Research. (n.d.). Retrieved December 1, 2014, from http://www.allbusiness.com/marketing/market-research/1287-1.html
The History of Apple Inc. (n.d.). Retrieved December 1, 2014, from http://www.nostoptechnology.com/
Name
MKT/421
December 1, 2014
Teacher
Overview of the Organization Apple Inc. is one of the most well-known companies in the world. In 1976, Apple Inc. was created when Steve Jobs and Steve Wozniak created and released the Apple I. It was a slow process for the company and the two were not taken seriously at first. It wasn’t until 1977 when Apple released the Apple II at a local computer trade show. Over the years, Apple Inc. grew in to one of the largest home based computer company. However, during the nineties the company suffered a downfall in their sales when the competition began to increase. Apple was well known for having the best personal computers …show more content…
but the company needed to make changes to keep up with their competitors. There are two major changes Apple Inc. made that set them apart from their competitors.
Apple Inc. wasn’t able to break free from their competitors until 2001 when the iPod was created. Before the iPod was created; digital music players either too big and clunky or small and useless which made the iPod so popular. Hard disk MP3 players had been around for many years, but Apple Inc. set themselves apart from the rest by making their product better than the competitors. The second major change Apple Inc. made was when the company combined the iPod and Smartphone and created the iPhone. The introduction of the iPhone, Apple Inc. has grown to be one of the most valuable companies in the world. Apple Inc. didn’t stop there. Over the years, the company has made changes to their existing iPhone which has lead up to the release of the new iPhone 6.
Product Description
The Apple iPhone 6 has arrived and is not only bigger, but better in every way. The iPhone 6 is larger and more powerful, yet thinner and power efficient. This new Apple product has a metal surface and new Retina HD display. The iPhone 6 is getting closer to perfection by the use of a continuous form where hardware and software function in unison. The Apple iPhone 6 is not only meeting expectations, but beating them.
There are some key features of the Apple iPhone 6. The iPhone 6 is the largest iPhone thus far, while also being the thinnest. The iPhone is also available as the iPhone 6, at 6.9 mm, or the iPhone 6 Plus, at 7.1 mm. The iPhone 6 also has a bigger multi-touch display with Retina HD display features. The iPhone 6 is powerful and efficient with a 64-bit desktop-class architecture, A8 chip, and M8 motion coprocessor. The iSight camera has a new sensor with Focus Pixels and video features, including 1080p HD, slo-mo, and time-lapse video mode. With the iPhone 6, customers get faster wireless with quicker LTE download speeds and 3x faster WiFi speeds, as well as security right at their fingertips with the Touch ID technology. Another great feature of the iPhone 6 is that shopping can be secure and private with the combination of Apply Pay, Touch ID, and Passbook with NFC technology, which allows customers the ability to pay in stores and in apps with a single touch ("Apple", 2014). These are the key features of the Apple iPhone 6, all of which add up to being the biggest iOS release ever.
Importance of Marketing
The importance of marketing the iPhone 6 is huge. The iPhone was a big hit when it girst came to the market. The marketing strategy should be how we can pull consumers from Samsung to Apple. These two companies are the largest and most successful in the cell phone industry today. So marketing the iPhone 6 will have to be important to Apple because the launch of the bigger screen will tell if the iPhone 6 will be a huge success or not. Need to watch the feedback from iPhone 5 to see what the consumers really want with the iPhone and use the feedback for a better phone then the competitors and the last version of the phone.
SWOTT
The strength of the product will be good due to the loyal iPhone users and buyers who continue to use the Apple cell phone products. The loyal consumers are the people we do not want to lose. The weakness of this product is that it is not compatible to all the other cell phones. It does not have replaceable batteries or able to add storage to the phone. Samsung with the Galaxy is making all these changes which is pulling the Apple users to Samsung. Apple needs to find away to pull the consumers back to Apple. The biggest threat out there is Samsung. The iPhone 6 is the first big screen iPhone ever made and that will tell Apple if the iPhone 6 will bring new consumers because of the new big screen. Trending id real big right now on the iPhone 6, collaborating that the iPhone 6, Apple noticed new users not just the typical consumers in their 20’s but now more elderly people as well. The iPhone 6 new big screen and new iOS seems to b a big hit right know.
The Marketing Research Approach
The success of most businesses lies within its marketing. Marketing is a process in which a product or service is introduced to potential customers. Without marketing, a business would not be able to reach out to the potential customers. There are many steps a business will take to ensure its products reach the right customers. It is important to spread the word of new products to potential buyers. By using marketing strategies; businesses create product awareness. When introducing the new Apple iPhone 6, we would use five methods of market research to reach our target audience. The methods of marketing research we would use would be surveys, field trials, and observation.
Surveys are a great way for businesses to target their specific audience.
By producing short questionnaires, business can analyze small groups and receive information on their products. Using the right survey will determine the success of the questionnaires. Our company will focus on small questionnaires spread throughout social media to help gather information on current and future products. With the release of the new Apple iPhone 6, it is important to determine which customers are benefiting from the product and which customers we can attract in the future.
Field trials are another method of market research we will use for the release of the iPhone 6. By placing the product in selected stores, we can test customers’ response under real-life conditions. The importance of field trials is to determine the right pricing, product modifications and even improve the packaging.
Observation is the third method of marketing research we will conduct. By placing cameras in stores we can videotape how customers are responding to our product. This will give us an accurate picture of customers’ usage habits and shopping habits and where to focus our marketing efforts. By observing customers in their everyday life, we can get a better idea of how the customers buy and use our
product.
Conclusion
In Conclusion, Apple Inc. is one of the most well-known companies in the world. In 1976, Apple Inc. was created when Steve Jobs and Steve Wozniak created and released the Apple I. It was a slow process for the company and the two were not taken seriously at first. The product of Apple’s iPhone 6 has arrived and is not only bigger, but better in every way. The iPhone 6 is larger and more powerful, yet thinner and power efficient. This new Apple product has a metal surface and new Retina HD display. The new iPhone 6 was a huge hit with over 4 million people preordering the new phone. It was a huge success in its debut.
References
Apple. (2014). Retrieved from https://www.apple.com/iphone-6/.
Sanford, G. (Ed.). (n.d.). Apple History. Retrieved December 1, 2014, from http://apple-history.com/h8
The Five Basic Methods of Market Research. (n.d.). Retrieved December 1, 2014, from http://www.allbusiness.com/marketing/market-research/1287-1.html
The History of Apple Inc. (n.d.). Retrieved December 1, 2014, from http://www.nostoptechnology.com/