Kittyhawk

Topics: Hewlett-Packard, Project management, Net present value Pages: 12 (2354 words) Published: April 12, 2015


Kittyhawk:
Focus on Simplicity

Smokin’ Aces
Marnie Jepsen, Beth Madej, Brittney Irizarry, Brian Clement, and Tiffany Yamanouchi November 19, 2014
Adam Brikman

Table of Contents
Company Overview3
Project Overview4
Scope5
Objectives5
Specifications5
Assumptions6
Constraints6
Schedule7
WBS7
Gantt Chart7
PERT/CPM Analysis8
Financial Analysis8
Project Cost Estimates8
Payback Analysis8
ROI9
NPV9
Project Organization10
Stakeholder Analysis10
Risk Analysis10
References12

3

Company Overview
Hewlett-Packard was founded in 1939 by two men, Bill Hewlett and Dave Packard who met in the 1930s while studying at Stanford University. Hewlett-Packard is and has always been a highly innovative company that thrives on opportunity and risk. According to the Harvard case study, “From Hewlett-Packard’s earliest beginnings as an electronic instruments company to its domination of the printer industry, the HP culture deeply valued technical innovation as a key to success” (Christensen).

To this day, HP maintains the same values, “Success hinges on consistency of leadership, focus, execution and most importantly, great products and services” (About). In addition to this, the case study explains that the company values their innovator’s thoughts and opinions as well as providing a lot of room for creativity:

“HP employed a management by objective process to focus its businesses on financial goals and its people on the potential paths of innovation and strategy to achieve such goals. HP favored a decentralized organizational structure so as to allow its businesses freedom of decision-making and movement” (Christensen).  

It can be said that the company has always strived to take the lead in terms of high performing products in the market. With this said, HP has always had significant competition among other companies in the same market realm. They have managed to keep industry norms to par as well as excelling in product launch and innovation.

Unlike other companies, instead of prioritizing highest profit within the market, HP focuses more on its innovation and new idea propositions, while maintaining substantial profits. For example, HP focused on “Concentrating on the high-end engineering workstation and network server markets, and DMD had been among the first in the industry to introduce one and two gigabyte drives” (Christensen). This is just one example of how HP demonstrates its highly innovative culture.

The company has always held a sense of organization in that they sector their departments and work within them. The four major organizations within HP include: Test and Measurement, Computer Systems, Measurement Systems, and Computer Products. This allows the individuals within the company to focus specifically on each of the subunits in separation.

It can be concluded that HP also values research, testing and growth. The company takes the initiative to physically enter the market and research potential opportunities and ventures. HP demonstrated this research in their Kittyhawk project proposal in the 1990s, when Seymour and White attended a Consumer Electronics Show where the interactive game market, Nintendo, was specifically featured. The two “…turned to each other with the same awestruck reaction: ‘Look at all the possibilities here! We could fit 50 of these games on one Kittyhawk” (Christensen).

HP is a company willing to take the initiative to explore their options and seek out possible ventures. HP illustrates that they value work ethic, “…Kittyhawk’s managers carefully chose their staff. Although recruiting from other HP divisions as well, they mostly selected exceptional employees from within the DMD” (Christensen).

Additionally, effective teamwork also is important to the company, “To ensure that the team functioned well, the core team extensively researched team dynamics and group development literature”...

References: Christensen, C. (2006). Hewlett Packard: The Flight of the Kittyhawk. Harvard Business School.
Dong, J. (2002, April 10). The rise and fall of the HP Way. Palo Alto Weekly Online. Retrieved from http://www.paloaltoonline.com/weekly/morgue/2002/2002_04_10.hpway10.html
Hewlett-Packard. (2014) HP History. Retrieved from http://www8.hp.com/us/en/hp-information/about-hp/history/overview.html
Packard, D. (2005, May). The HP Way. Retrieved from http://www.jimcollins.com/article_topics/articles/the-hp-way.html
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