Topics: Communication, Newspaper, Mass media Pages: 6 (1753 words) Published: December 14, 2012
Definition of word communication:

The word communication comes from the Latin word “Communis” which means common. By this meaning, it is an effort to establish commonness with someone. The various definitions of word communication are given below:- 1. General definition of Communication: Communication is a process of transferring information, ideas, goals, thoughts or messages from or one individual to another. 2. In Dental Dictionary: It is define as, “the technique of conveying thoughts or ideas between two people or groups of people”. 3. According to Oxford Dictionary: “The imparting, conveying or exchange of ideas, knowledge whether by speech, writing or signs”. 4. According to Columbia Encyclopedia:” Communication is transfer of thought or messages as contrasted with transportation, the transfer of goods and persons”. 5. According to Communicologist Charles Osgood: in the most general sense, “we have communication when one system, a sense, influence another, like destination, by manipulation of alternative signals which can be transmitted over the channel connecting them”. 6. According to Raymond Zeuschner: He defines communication in his book “Communication Today” as, “the process of people interacting through the use of messages”. 7. According to Claude Shannon: define communication as, one mind affecting another. 8. According to Wilbur Schramm: The mechanism through which human relations exist and develop’

Process of Communication:
There are some elements involves in the process of communication. These elements are given below:- 1. Source.
2. Encoding.
3. Message.
4. Channel/Medium.
5. Decoding.
6. Receiver.
7. Feedback.
8. Noise.
The communication process is made up of four key components. Those components include: Encoding, medium/channel, decoding and feedback. There are also two other factors in the process and those two factors are present in the form of the sender and the receiver. The communication process begins with the sender and ends with the receiver.

Source/sender: The sender is an individual, group, or organization who initiates the communication. This source is initially responsible for the success of the message. All communication begins with the sender. Encoding and Message: The first step the sender is faced with involves the encoding process. In order to convey meaning, the sender must begin encoding, which means translating information into a message in the form of symbols that represent ideas or concepts. This process translates the ideas or concepts into the coded message that will be communicated. The symbols can take on numerous forms such as, languages, words, or gestures. These symbols are used to encode ideas into messages that others can understand. When encoding a message, the sender has to begin by deciding what he/she wants to transmit. This decision by the sender is based on what he/she believes about the receiver knowledge and assumptions, along with what additional information he/she wants the receiver to have. It is important for the sender to use symbols that are familiar to the intended receiver. A good way for the sender to improve encoding their message is to mentally visualize the communication from the receiver's point of view. Channel/Medium: The way in which message travels. Most channels are either oral or written, but currently visual channels are becoming more common as technology expands. Common channels include the telephone and a variety of written forms such as memos, letters, and reports. The effectiveness of the various channels fluctuates depending on the characteristics of the communication. For example, when immediate feedback is necessary, oral communication channels are more effective because any uncertainties can be cleared up on the spot. If a sender relays a message through an inappropriate channel, its message may not reach the right receivers....
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