Oracle Business Intelligence

Topics: Business intelligence, Decision making, Data warehouse Pages: 5 (1543 words) Published: March 25, 2014
Oracle Business Intelligence: A Case Study

Introduction
We live in an everyday changing world where technology is constantly generating data and valuable information for organizations and communities, which is often overlooked or undervalued. Business Intelligence is a concept, accompanied by a set of tools and techniques that powers the use of data towards business strategies and goals already established. It enhances the use of technology for competitive advantage through better use of information as a tool for decision making. Regardless of company size, the ability to collect, analyze and act on operational data is key to competitive and successful operations. Oracle Software solutions for Business Intelligence (BI) are designed to provide information to those responsible for decision making with just one mouse click, allowing business managers to identify and respond appropriately to changing market conditions and the customer demand at any time, anywhere. (Oracle,2009) Relevant Issues

Companies generate tons of information everyday, ranging from transactions to market evaluations. Every piece of data could be relevant when it comes the time for decision making. In some companies, a simple spreadsheet is enough to get the job done while in others it is the database the most useful tool. But as companies grow, the amount of data decision makers need to understand grows: new products and services, new markets and opportunities, investments in operations, sales, marketing and other systems to support growth. (McCabe, 2010) This means the data collection and analysis will involve more people from different departments within the organization, so they will need to look at data in different ways. A company must attempt to manage technological change in a meaningful and practical way. They must ensure the sponsor, change agents, and change targets, are all considered in the decision making process. This must influence the scope of the change, requiring commitment from executives, and executed effectively by targeting points of resistance to the change. By understanding the challenges and risks associated with resistance, IT project teams can effectively implement the technology with the most success. Build VS Buy

Generally speaking, in the case of a company with standard organization and business practices, it should take a serious look into whether buying a software solution from an application vendor or creating an in-house sustained solution is more beneficial. Time is always a factor when it comes to large projects such as these and when considering creating all the necessary teams and infrastructure to support in-house development, timelines tend to seem more like a mirage than a reality. Developing a custom system can be an adventure with unpredictable consequences in terms of continuity, cost, deadlines and even legal issues but provides companies more control and customization over their tool. In contrast purchasing a BI application suite from Oracle for example, can present an easy solution with minimal involvement and dedication of human resources, infrastructure, and funding. So when should a company develop its own Business Intellgent Applications? It should be considered only if the company has a special business practice, with a highly organized systems department and the level of costs the project would carry is not significant in their scheme of revenue. The benefits of taking such an endeavor are wholly focused on the ability to implement changes into the system as well extensive customization. By having an in-house department dedicated to development it will minimize the lead times required for releasing and implementing packages of changes. This amount of customization is highly unlikely when purchasing software from external application vendors such as Oracle. Support provided by the application vendors is also reflective of the partnership established, and companies may face the reality that...


References: McCabe, L. (2010, 07 30). Small Business Computing. Retrieved 07 2012, from What is Business Intelligence, and Why Should You Care?: http://www.smallbusinesscomputing.com/news/article.php/3896051/What- is-Business-Intelligence-and-Why-Should-You-Care.htm
Oracle. (2009). An Overview of Oracle Business Intelligence Withepapers. Oracle.
Oracle. (2007). Business Solutions: Oracle. Retrieved 06 2012, from Oracle website: http://www.oracle.com/lad/solutions/midsize/business- solutions/business-intelligence/index.html
Wan, D. (2009). Toolbox. Retrieved 07 2012, from What is Oracle BI applications?: http://it.toolbox.com/blogs/dylans-obi-blog/what-is-oracle-bi- applications-part-1-20832
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