information businness
Limyeongquan 0312009 sce 1
PART 1: CASE STUDY (PAGE 494)
Interactive Session: Organizations: Analytics Help the Cincinnati Zoo Know Its Customers
Case Study Questions
1. What management, organization, and technology factors were behind the Cincinnati Zoo losing opportunities to increase revenue
Three main reasons why investments in information technology do not always produce positive results - Information quality which mean High-quality decisions require high-quality information - Management filters which mean Managers have selective attention and have variety of biases that reject information that does not conform to prior conceptions - Organizational inertia and politics which meStrong forces within organizations resist making decisions calling for major change
2. Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution?
High-velocity automated decision making
Made possible through computer algorithms precisely defining steps for a highly structured decision
Humans taken out of decision
For example: High-speed computer trading programs
i. Trades executed in 30 milliseconds ii. Responsible for “Flash Crash” of 2010
Require safeguards to ensure proper operation and regulation
3. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making? What role was played by predictive analytics?
Business intelligence
Infrastructure for collecting, storing, analyzing data produced by business
Databases, data warehouses, data marts
High-velocity automated decision making
Made possible through computer algorithms precisely defining steps for a highly structured decision
Information systems can only assist in some of the roles played by managers
4. Visit the IBM Cognos Web site and describe the business intelligence tools that would be the most useful for the
PART 1: CASE STUDY (PAGE 494)
Interactive Session: Organizations: Analytics Help the Cincinnati Zoo Know Its Customers
Case Study Questions
1. What management, organization, and technology factors were behind the Cincinnati Zoo losing opportunities to increase revenue
Three main reasons why investments in information technology do not always produce positive results - Information quality which mean High-quality decisions require high-quality information - Management filters which mean Managers have selective attention and have variety of biases that reject information that does not conform to prior conceptions - Organizational inertia and politics which meStrong forces within organizations resist making decisions calling for major change
2. Why was replacing legacy point-of-sale systems and implementing a data warehouse essential to an information system solution?
High-velocity automated decision making
Made possible through computer algorithms precisely defining steps for a highly structured decision
Humans taken out of decision
For example: High-speed computer trading programs
i. Trades executed in 30 milliseconds ii. Responsible for “Flash Crash” of 2010
Require safeguards to ensure proper operation and regulation
3. How did the Cincinnati Zoo benefit from business intelligence? How did it enhance operational performance and decision making? What role was played by predictive analytics?
Business intelligence
Infrastructure for collecting, storing, analyzing data produced by business
Databases, data warehouses, data marts
High-velocity automated decision making
Made possible through computer algorithms precisely defining steps for a highly structured decision
Information systems can only assist in some of the roles played by managers
4. Visit the IBM Cognos Web site and describe the business intelligence tools that would be the most useful for the