Nike Management Report
Table of content 1. Executive summary 2 2. Introduction 3 3. Leading 4 4. Planning 5 5. Conclusion 6 6. Recommendations 7 7. Reference 9
Executive summary
This business report has investigated the Nike. Inc’s sustainability by doing some analyze about the current data, the management journals and article are from the business database such as EBSCOhost, It also explains the ideas that help managers of Nike to achieve its goals in both profit and sustainability, although different people may have different point of views about this, it is still very important to manager of a big company like Nike, it is one of the leaders in the footwear industry, what they did may affect other shoes companies. The managers in Nike should know the needs and wants of the target customers, while they needs to thinking about the environment, globe economic trend and the ethics. The economy is reviving since the globe financial crisis, the managers to carry out some new plan to fit the changing environment. What is more, the social responsibility should be considerate in order to achieve the goals and run business sustainable. This report will only focus on two management functions, planning and leading, what is more, because of the limit of information, lack of primary data, and the methodology, the report may have some errors which can be improve by doing some specific research about this topic.
1. Introduction
This report is aimed to indicate how the planning and leading management function can help Nike maximize the financial profit and at the same time, remaining sustainability. Nike, the world's No.1 shoemaker, does more dominating than assisting, to capture a hefty share of the US athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. Nike also sells Cole Haan dress and casual shoes, as well as athletic apparel and equipment (www.yahoo.com).
In
Executive summary
This business report has investigated the Nike. Inc’s sustainability by doing some analyze about the current data, the management journals and article are from the business database such as EBSCOhost, It also explains the ideas that help managers of Nike to achieve its goals in both profit and sustainability, although different people may have different point of views about this, it is still very important to manager of a big company like Nike, it is one of the leaders in the footwear industry, what they did may affect other shoes companies. The managers in Nike should know the needs and wants of the target customers, while they needs to thinking about the environment, globe economic trend and the ethics. The economy is reviving since the globe financial crisis, the managers to carry out some new plan to fit the changing environment. What is more, the social responsibility should be considerate in order to achieve the goals and run business sustainable. This report will only focus on two management functions, planning and leading, what is more, because of the limit of information, lack of primary data, and the methodology, the report may have some errors which can be improve by doing some specific research about this topic.
1. Introduction
This report is aimed to indicate how the planning and leading management function can help Nike maximize the financial profit and at the same time, remaining sustainability. Nike, the world's No.1 shoemaker, does more dominating than assisting, to capture a hefty share of the US athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheerleading, golf, volleyball, hiking, tennis, and football. Nike also sells Cole Haan dress and casual shoes, as well as athletic apparel and equipment (www.yahoo.com).
In