Mission Statement
Topics: Toyota / Pages: 7 (1591 words) / Published: Dec 3rd, 2012

INTRODUCTION
TOPIC:
The topic of this report is Mission Statement, Marketing Strategies and competition between two companies.
PURPOSE:
The purpose of this report is basically analyzed the competitive strategies of two leading automobile companies.
REASON:
The selective reason to prepare the report is to dignified the automobile company.

DEFINITION
MISSION STATEMENT:
A mission statement is a brief description of a company's fundamental purpose. It answers the question, "Why do we exist?"
The mission statement articulates the company's purpose both for those in the organization and for the public.

LITERATURE REVIEW
A mission statement is vital to success of a company as a whole. It can unify a company and push them to new heights. Mission statement is a short statement declaring what business you’re in and who you customer is, it provides direction for future corporate development. Creating a mission statement is just as important for a small company starting out. Mission statement usually provides a lighthouse that the company culture can look back to when the company loses track of itself.
Determining the direction and purpose of your company can be a very difficult process. It must be specific enough for you to focus the direction of the company. Mission statements are generally more focused on what the nature of the business is. They can be described as Statement of philosophy, statement of beliefs, and statement of business. Once written, the mission statement forms the frame work from which Organizational charts Policy and Procedure statements, product lines, marketing plans, compensation plans and all other efforts of the company become focused. It provides the direction the CEO will take in managing the company. Company’s Mission Statement highlights all areas of the company with each having equally importance that is on Products, Sales, Finance, Legal, employees,

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