Preview

Home Depot Mission Statement Analysis

Good Essays
Open Document
Open Document
519 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Home Depot Mission Statement Analysis
This section analyzes the corporate and strategy framework in Home Depot’s internal environment. The company’s mission statement, values and ethics, corporate culture, social responsibility, corporate governance, organizational structure, and the motivation, rewards, and incentive programs available for the company’s executives are identified, analyzed, and discussed.
Mission Statement
When discovering the idea for a business, an important element of the current strategy plan is a mission statement. This simple statement declares the goal of a business and defines the explanation for the company’s presence. It offers the platform and framework to helps guide the business strategies and activities by spelling out their overall goal. A mission
…show more content…
The Home Depot's mission statement evidently states that it's a home improvement business. Its declaration meets the goal of a mission statement. Analyzing the question relative to Abel's Framework strains whether a company runs on the product or customer focused objective. First, "Who's being satisfied?" The Home Depot's mission statement expresses that those looking at home improvement with the best degree of service are those who'll be most content with their business. Second, "what's being satisfied?" is discussing the customers’ needs. Nowhere in the mission statement does it really say that it's fulfilling any customer needs, and for The Home Depot this would be do-it-yourself needs. Lastly, "How are your customers being satisfied?" The core principles that are in the mission statement defines how Home Depot satisfies their customers’ needs by the broadest selection of products and selling them at the most competitive prices. Home Depot's mission statement fulfills two of the three dimensions from Abel's Framework. Thus, The Home Depot's mission statement is product oriented. Home Depot is more product-oriented than customer-oriented since the mission statement lacks what is being satisfied. This mission statement offers a foundation for formulating company strategies. Without a fulfilled mission statement, Home Depot cannot define its goals for the business

You May Also Find These Documents Helpful

  • Good Essays

    The Home Depot (Ticker: HD) is the world’s largest home-improvement retailer along with being an American Fortune 50 company. The company operates 2,259 retail building supply/home improvement “warehouse” type stores all across the United States, Canada and Mexico. The Home Depot has over 340,000 team members and is based in Atlanta, Georgia. The average store size is just over 100,000 square feet along with an additional 24,000 square feet set aside for seasonal gardening.…

    • 797 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Home Depot Swot Analysis

    • 340 Words
    • 2 Pages

    Home Depot’s strategic goal is to expand into new markets, further develop existing markets, and explore opportunities around the world. Over the past four decades Home Depot has grown a great deal and currently has a market share…

    • 340 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Lowe’s (LOW) and Home Depot (HD) are competitors in the every growing market of Home Improvement. The following analysis of each company will examine the home improvement industry, the individual companies, their operating philosophies, their financial strengths or weaknesses, and a final conclusion on which company would be a better long-term investment.…

    • 4325 Words
    • 18 Pages
    Best Essays
  • Better Essays

    Mission statement: The mission statement is an overarching, timeless expression of your purpose and aspiration, addressing both what you seek to accomplish and the manner in which the organization seeks to accomplish it. It’s a declaration of why you exist as an organization.…

    • 1550 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Home Depot Mission Statement

    • 4625 Words
    • 19 Pages

    Founders, Bernie Marcus and Arthur Blank, forever changed the home improvement industry when they opened the first The Home Depot stores in Atlanta, Georgia on June 22, 1979.…

    • 4625 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Home Depot is ahead of its competitors such as Lowe’s, True Value Hardware, and Menards inc. financially.…

    • 501 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Companies’ Solvency, Liquidity, And Profitability Based On Current Ratio, Return On Sales, Earnings Per Share (EPS), Debt Ratio, And Price Earnings Ratio, Compared With Industry Standards…

    • 5515 Words
    • 23 Pages
    Powerful Essays
  • Satisfactory Essays

    The mission of an organization usually has a mission statement that is a broad description of the organization’s mission and values. The statement tells about the target population, it tells in detail how it plans to succeed, and how sets boundaries on what and how things need to be done.…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Lowes Industry Analysis

    • 2516 Words
    • 11 Pages

    The Lowes Corporation operates in what is known as the home improvement industry. The home improvement industry is about $300 billion in the US and another $48 billion in Canada. This industry was formed out of a consolidation of the industry of local hardware stores. Local hardware stores still exist and are a small competitor in the home improvement industry. However, the home improvement industry took on a form of its own in the late 1970’s when The Home Depot Corporation made a decision to compete with a large regional chain of hardware stores called Lowes. Lowes recognized the threat of competition and both Lowes and Home Depot stores begun to invest in rapid expansion and grew their stores to be large big box retailers where customers could come to buy a variety of products ranging from appliances to tools, to paint, lumber and nursery products to improve their home. There have since been a few large regional chains that have been able to penetrate this market including Menards and Rona. This industry is largely confined to North America, with the exception of the recent expansion of Home Depot into China. Between the big box retailers in this industry, there is little differentiation and the margins are generally pretty low.…

    • 2516 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Home Depot Research Paper

    • 2133 Words
    • 9 Pages

    Decks, patios, bathrooms you name it, there is no job too difficult when Home Depot is there. Home Depot has helped many troubled individuals accomplish impossible tasks that seem like they can never be done. Home Depot has been around since the late 70's and has only gained more popularity as the years have passed. As one of the leading retailers in the United States, Home Depot is highly respected by the business world, customers, and also by thousands of Home Depot employees working around the world. With all of these employees comes enormous responsibility to maintain quality, sales, and productivity as well as employees motivation throughout…

    • 2133 Words
    • 9 Pages
    Good Essays
  • Satisfactory Essays

    Mission statements labels the company’s over-all purpose (Lou, A., 2014). It concentrates on how a company should operate, and serves as a plan for employees to follow. Mission statements considers products and services offered, the company’s appearance, worth and main concern.…

    • 537 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Home Depot is the world's largest home improvement retailer operating in 45 states, Canada, Chili and Puerto Rico. Home Depot stores aim to serve both do-it-yourselfers and professional contractors with home improvement superstores carrying between 40,000 and 50,000 different products. Home Depot has also been listed as one of Fortune's most admired specialty retailers for the past six years. In order for companies to succeed in the competitive current marketplace they must consider not only the bottom line and their investors but also their impacts on the community, their employees, and their customers. Home Depot was founded on the idea that treating employees well is an important responsibility. Home Depot believes employees that are well treated will serve the company well. Home Depot was also founded on the importance of corporate community involvement, and is currently focusing its community efforts on at-risk youth, affordable housing, the environment and disaster preparedness, response and relief. As another part of its pursuit of socially responsible behavior Home Depot has explicitly stated values that include taking care of its people, excellent customer service, building strong relationships, entrepreneurial spirit, respect for all people, creating shareholder value, doing the "right" thing and giving back. Home Depot has good coverage of its social responsibility efforts on its web page. In this study, we will be answering questions to expose those values and activities due to business ethics perspective, to lay out Home Depot as a company actively seeking opportunities to contribute to the groups and individuals in its environment- in other words, socially responsible.…

    • 1603 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Home Depot

    • 2275 Words
    • 10 Pages

    Home Depot 's target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive, Home Depot was successful at using a combination strategy. First, Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins, while instituting a high inventory turnover. Home Depot successfully offered a warehouse product strategy to the individual consumer for the first time. Previously, this type of price discounting was only available to professional contractors who earned product price discounts due to large quantities of raw material purchases. Secondly, Home Depot utilized the product differentiation strategy by promoting quality products in its merchandise inventory, as well as, championing excellent customer sales assistance. The company boasted a 90% full time employee utilization, which allowed the company to properly train these employees in technical matters. Customers were able to buy products that were cheap, while under the guidance of knowledgeable Home Depot staff. This allowed Home Depot to employ both the cost leadership and product differentiation strategies. Home Depot will be able to maintain this combination strategy in the long run, since these two strategies do not complete with one another in normal business operations. Training employees will not cause product margins to increase dramatically. Since the company launched this dual business strategy at the onset of its business life cycle, the company has already factored in the cost of training/retaining quality employees in its product margins. Therefore, the company is fully prepared to absorb the cost of this employee quality, while maintaining low product prices to offer to its customers.…

    • 2275 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    The Mission Statement is a crucial element in the strategic planning of a business. Creating a mission is a building block for an overall strategy and development of more specific functional strategies. By defining a mission an organization is making a statement of organizational purpose. There are some basic elements that should be incorporated into a mission statement. First, the target audience is important. It needs to be established whom the mission statement will be directed to. Some groups that may be considered are employees, stockholders, customers, and the community.…

    • 698 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    When two upper level managers decided to relinquish their jobs with the small hardware store they were working at, “Handy Dandy” they had a vision and set out to develop a company that catered to the “do-it-yourselfer,” and with that idea, The Home Depot was born. As the company exploded from one store into hundreds, it soon became the largest supplier of building supplies and home improvement materials in the United States. However, this was a short-lived, other companies were closing in on the same idea and the market was shrinking. The planning managers, at that time, needed to develop a strategic plan for The Home Depot that would take advantage of the current business landscape, “globalization, technological change, the importance of knowledge and ideas, and collaboration across organizational “boundaries”” (Bateman & Snell, pg. 6). In today’s business culture, many more industries are going global. U.S. retailers are looking internationally not only for sourcing and outsourcing products and services but for new consumer markets and growth.…

    • 1673 Words
    • 7 Pages
    Powerful Essays