Whole Foods Mission Statement
Section 2: Company Mission
The Mission Statement is a crucial element in the strategic planning of a business. Creating a mission is a building block for an overall strategy and development of more specific functional strategies. By defining a mission an organization is making a statement of organizational purpose. There are some basic elements that should be incorporated into a mission statement. First, the target audience is important. It needs to be established whom the mission statement will be directed to. Some groups that may be considered are employees, stockholders, customers, and the community.
The mission statement of the Whole Foods Markets stems from its Motto, and its Core Values and Quality Standards direct the words of the …show more content…
The first bold heading in the company’s Declaration of Interdependence reads, “We Sell the Highest Quality Natural and Organic Products Available.” Perishable product sales account for about 67% of total retail sales in 2011 and Whole Foods Market indicates that the real source of the company’s product leadership position centers on perishable products such as produce, dairy, meat, seafood, bakery, and prepared …show more content…
Since the purity of our food and the health of our bodies are directly related to the purity and health of our environment, our core mission is devoted to the promotion of organically grown foods, healthy eating, and the sustainability of our entire ecosystem. Through our growth, we have had a significant and positive impact on the natural and organic foods movement throughout the United States, helping lead the industry to nationwide acceptance over the last 31 years. http://www.wholefoodsmarket.com/company/pdfs/2011_10K.pdf The Whole Foods Motto and Mission are defined further with a list of Core Values. These Core Values help guide the actions and decisions of employees. The Whole Foods Core Values define how Whole Foods leaders and employees interact with their products, customers, employee team, shareholders, communities, suppliers, and align everyone behind the mission of improving health in general:
We carefully evaluate each and every product we sell.
We feature foods that are free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.
We are passionate about great tasting food and the pleasure of sharing it with others.
We are committed to foods that are fresh, wholesome and safe to eat.
We seek out and promote organically grown
The Mission Statement is a crucial element in the strategic planning of a business. Creating a mission is a building block for an overall strategy and development of more specific functional strategies. By defining a mission an organization is making a statement of organizational purpose. There are some basic elements that should be incorporated into a mission statement. First, the target audience is important. It needs to be established whom the mission statement will be directed to. Some groups that may be considered are employees, stockholders, customers, and the community.
The mission statement of the Whole Foods Markets stems from its Motto, and its Core Values and Quality Standards direct the words of the …show more content…
The first bold heading in the company’s Declaration of Interdependence reads, “We Sell the Highest Quality Natural and Organic Products Available.” Perishable product sales account for about 67% of total retail sales in 2011 and Whole Foods Market indicates that the real source of the company’s product leadership position centers on perishable products such as produce, dairy, meat, seafood, bakery, and prepared …show more content…
Since the purity of our food and the health of our bodies are directly related to the purity and health of our environment, our core mission is devoted to the promotion of organically grown foods, healthy eating, and the sustainability of our entire ecosystem. Through our growth, we have had a significant and positive impact on the natural and organic foods movement throughout the United States, helping lead the industry to nationwide acceptance over the last 31 years. http://www.wholefoodsmarket.com/company/pdfs/2011_10K.pdf The Whole Foods Motto and Mission are defined further with a list of Core Values. These Core Values help guide the actions and decisions of employees. The Whole Foods Core Values define how Whole Foods leaders and employees interact with their products, customers, employee team, shareholders, communities, suppliers, and align everyone behind the mission of improving health in general:
We carefully evaluate each and every product we sell.
We feature foods that are free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.
We are passionate about great tasting food and the pleasure of sharing it with others.
We are committed to foods that are fresh, wholesome and safe to eat.
We seek out and promote organically grown