Business Environment pest analysis on M&S
In this report I will be doing a PESTEL analysis on the market place for Marks and Spencer’s (M&S). I have chosen to do a PESTEL analysis on the market place of M&S because I believe that this would be the best way to make recommendations to M&S on how they can improve their company and what they can do to make sure that they are keeping up with the times. PESTEL Analysis on M&S
The environment issues are the chemical pollution that is going into the world and the air in the changing environment. This is a very important issue for M&S because their consumers are the people who trust them and want the environment safe and tidy therefore M&S has to make sure that they are doing every thing they can do to help, by making sure that they add as little as possible to the chemical pollution. Another environment issue is the landfills that are been used. The landfills has to be a big environment issues because is about the amount of waste that consumers and M&S produces from stock not selling or by consumers buying products but then throwing them away. This is a big important issue for M&S because the less waste they produce the less is going to landfill which then they are able to say that they don’t produce lots of waste, therefore it will give them an edge over their competitors. Plan A
The social issues are that there is a change in consumer’s tastes and lifestyle this is important for M&S because it means that M&S has to get up with consumer trends and their lifestyles. Also another social issue is that consumers are concerned about the price and the promotions that supermarkets are offering, this is also an important issue that M&S has to look at and solve because it could mean that they will be losing out on profit as consumers will be going to other supermarkets to get the same product of a cheaper price either because it’s on a promotion or...
References: www.corporate.marksandspencer.com 2013 Marks and Spencer plc.
Marks & Spencer stocks a range of regional produce across the British Isles, examples of which include Oakham chicken from East Anglia, Aberdeen Angus beef, Muir Den pork that is bred outdoors in the glens of Scotland and Kenmore whisky, to name a few.
M&S works with fish suppliers to source a range of wild and farmed fish, claiming they can trace all fish back to the boat or farm it came from. The retailer is working with the WWF to ensure that by 2015, all of its farmed fish will only come from the most sustainable resources possible.
The retailer emphasises how it can trace its fresh meat, poultry, milk and eggs to the farms they come from to ensure standards on animal welfare, animal health, food safety and quality. M&S’ milk comes from British farms which serve their stores, with– 37 in England, 9 in Scotland, 12 in Wales and 3 in Northern Ireland.
M&S’ Plan A TV channel shows videos of suppliers, such as a Berkshire dairy farmer, a North Sea Haddock fisherman and a South African fruit grower, and is just one of the ways in which the retailer looks to inform customers about its food sourcing.
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