Marketing Sample

Topics: Marketing, Perfume, Odor Pages: 12 (2413 words) Published: December 15, 2014
Anugerah Perfume
1.0 EXECUTIVE SUMMARY
“Anugerah Perfumes” (www.anugerahperfumes.com) manufactures and distributes high-quality perfumes across the world. The company is now moving aggressively into the African market using a strategy similar to MLM schemes. The PR executive would be responsible for ensuring this strategy is a success. Since the beginning of recorded history, humans have attempted to mask or enhance their own odor by using perfume, which emulates nature's pleasant smells. Many natural and man-made materials have been used to make perfume to apply to the skin and clothing, to put in cleaners and cosmetics, or to scent the air. Because of differences in body chemistry, temperature, and body odors, no perfume will smell exactly the same on any two people. Perfume comes from the Latin "per" meaning "through" and "fumum," or "smoke." Many ancient perfumes were made by extracting natural oils from plants through pressing and steaming. The oil was then burned to scent the air. Today, most perfume is used to scent bar soaps. Some products are even perfumed with industrial odorants to mask unpleasant smells or to appear "unscented." So, from this claim we as a new company try to launch new perfumes products as we call “Anugerah Perfumes”. Our firm’s primary goals are to be a superb marketer in halal products in the worlds. From our primary goals we know that our objective is to increase life time value of customer, increase the average number of items purchased per sale, increase customer satisfactions and so on. So when we know our primary goals it’s easier to know our firm’s objective. “Anugerah Perfumes” develops to all customers especially Muslim customers because our products use natural ingredients and it’s very suitable for all customers. Another key elements about our products is “Anugerah Perfumes” use minimum cost because we supplier our products from the office and benefit that our customer get is they can buy our products anytime , anywhere because our firms also use online (e- shopping) to give a convenience way for buyer also for seller. “Anugerah Perfumes” uses different market segmentations to sell our product. First of all, there is a geographic segmentation. As we know perfumes are luxury products, but from “Anugerah Perfumes” we sell in reasonable price but high quality. Thus, our target to all customers especially to Muslim customers because our product uses hundred percent halal ingredients and the users does not debts about it’s not only to Muslim users but to all users because our products give a long lasting fragrance. Since “Anugerah Perfumes” is popular worldwide, we can obviously find it everywhere, but their market is based on these areas needs. Then, our firms use demographic segmentation. They target all users who have quite middle incomes but want a high quality. Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as well as regular; it is light but demonstrates personality and feminine. They are trying to get a medium to strong loyalty status. As for any perfume, if a user likes it, they will probably buy it again. It’s our target. 2.0Market Summary

Flower Shop Enterprise its first year of operation. Its products have been well received, and marketing will be development of brand and product awareness as well as our product is in growth product life-cycle. Flower Shop Enterprise possesses good information about the market and knows a great deal about the common attributes of the most prized customer. This information will be leveraged to better understand who is served, what their specific needs are, and how Flower Shop can better communicate with them. Target Markets

Teenagers
Female
Male
Carrier woman and men

2.1.1Market Demographics
The profile for the typical Flower Shop Enterprise customer consists of following age, religion, races and gender. a) Age
Our market is focusing to teenagers to old people...
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