Marketing Report of L'Oreal Paris Essay Example
List of Figure
Figure 1 5 Figure 2 6
Figure 3 9
Figure 4 9
Figure 5 9
Figure 6 11
Figure 7 13
Figure 8 15
Figure 9 16
Figure 10 17
List of Table
Table 7 13
Table 2 19
Table 3 21
Executive summary
This report refers to an evaluation and recommendations on the current market situation of L’Oreal Paris. A brief introduction of the background of L’Oreal Paris and the product category which L’Oreal Paris exists will be also explained in this report. It includes the general idea of cosmetic industry. Furthermore, this report also indicates the macro and micro environment and major competitors. The most significant factors in macro environment are economic, cultural and demographic forces. In this case, it will be also providing the reason and some evidence that explain how these factors are affecting L’Oreal Paris. Otherwise, for, micro environment, this report only discuss between customer and competitors. Next, there is a significant evaluation of the product analyse with reference to the type of products, the three level of products, the branding strategies, and what types of packing and labelling that L’Oreal Paris provided. In addition, a complete analysis of target segment and how current product influence buyer behaviour and meet difference needs and wants. Later on, L’Oreal Paris needs to consider and build the marketing mix to attract more consumers. It includes a brief evaluation of the price, place, promotion and products. Some recommendations associated with several aspects are also provided at the end of this report. The sources of information were collected from academic journals and text book as secondary data.
1.0 Introduction
1.1 Purpose
The goal of this report is to demonstrate the market environment and examine whether the product of L’Oreal Paris has satisfied its target segments or not based on the information comparison between competitors, primary research and
Figure 1 5 Figure 2 6
Figure 3 9
Figure 4 9
Figure 5 9
Figure 6 11
Figure 7 13
Figure 8 15
Figure 9 16
Figure 10 17
List of Table
Table 7 13
Table 2 19
Table 3 21
Executive summary
This report refers to an evaluation and recommendations on the current market situation of L’Oreal Paris. A brief introduction of the background of L’Oreal Paris and the product category which L’Oreal Paris exists will be also explained in this report. It includes the general idea of cosmetic industry. Furthermore, this report also indicates the macro and micro environment and major competitors. The most significant factors in macro environment are economic, cultural and demographic forces. In this case, it will be also providing the reason and some evidence that explain how these factors are affecting L’Oreal Paris. Otherwise, for, micro environment, this report only discuss between customer and competitors. Next, there is a significant evaluation of the product analyse with reference to the type of products, the three level of products, the branding strategies, and what types of packing and labelling that L’Oreal Paris provided. In addition, a complete analysis of target segment and how current product influence buyer behaviour and meet difference needs and wants. Later on, L’Oreal Paris needs to consider and build the marketing mix to attract more consumers. It includes a brief evaluation of the price, place, promotion and products. Some recommendations associated with several aspects are also provided at the end of this report. The sources of information were collected from academic journals and text book as secondary data.
1.0 Introduction
1.1 Purpose
The goal of this report is to demonstrate the market environment and examine whether the product of L’Oreal Paris has satisfied its target segments or not based on the information comparison between competitors, primary research and