Marketing Research
Proposed marketing research for Jingjing Inn
Name: Kefan Qian
Student ID: s0205160
Executive summary
The purpose of this report is to provide managers marketing strategies and methods to solve market problem. In this report, the market problem is ‘Jingjinag Inn’ is keeping losing market with competitor problem and interface problems. Two marketing research methods are quantitative research and qualitative research. In the qualitative research, we form focus groups to discuss the research objective, operate depth-interviews to get detail answers. In the quantitative research, we organize sample plan, make sample frame, questionnaire and collect useful data to help the completeness of these method. At the end, it clearly displays the marketing research budget and timetable. Managers can make problem solving plan by reference this report.
Table of contents
Proposed marketing research for Jingjing Inn 1 Executive summary 2 Table of contents 3 1.0 Introduction 3 1.1 Background 3 1.2 Aim of the report 4 1.3 Scope of the report 4 2.0 Problem Statement 4 3.0 Research objectives 5 4.0 Problem research methods 6 4.1 Qualitative research proposed 6 4.1.1 Focus group 6 4.1.2 Depth-Interview guide 7 4.2 Quantitative Research 8 4.2.1 Sample plan 8 4.2.2 Sample frame 8 4.2.3 Sampling method 9 4.2.4 Data collection method 9 4.2.5 General guidelines to be used to design the research instrument 9 4.2.6 Questionnaire 10 5.0 Ethical considerations 12 6.0 Proposed Timetable 13 7.0 Proposed budget 14 8.0 Conclusion 14 9.0 Recommendations 14 10.0 Reference list 15
1.0 Introduction
1.1 Background
‘Jingjiang Inn’ was established in China in 1996 and has become a chain hotel leader among all the economy chain hotels. Science 1997 the first ‘Jingjiang Inn’ born out, the key concepts of the hotel are all about customers that are: focus on the needs of customers, provide dedicative service and try to satisfy as more
Name: Kefan Qian
Student ID: s0205160
Executive summary
The purpose of this report is to provide managers marketing strategies and methods to solve market problem. In this report, the market problem is ‘Jingjinag Inn’ is keeping losing market with competitor problem and interface problems. Two marketing research methods are quantitative research and qualitative research. In the qualitative research, we form focus groups to discuss the research objective, operate depth-interviews to get detail answers. In the quantitative research, we organize sample plan, make sample frame, questionnaire and collect useful data to help the completeness of these method. At the end, it clearly displays the marketing research budget and timetable. Managers can make problem solving plan by reference this report.
Table of contents
Proposed marketing research for Jingjing Inn 1 Executive summary 2 Table of contents 3 1.0 Introduction 3 1.1 Background 3 1.2 Aim of the report 4 1.3 Scope of the report 4 2.0 Problem Statement 4 3.0 Research objectives 5 4.0 Problem research methods 6 4.1 Qualitative research proposed 6 4.1.1 Focus group 6 4.1.2 Depth-Interview guide 7 4.2 Quantitative Research 8 4.2.1 Sample plan 8 4.2.2 Sample frame 8 4.2.3 Sampling method 9 4.2.4 Data collection method 9 4.2.5 General guidelines to be used to design the research instrument 9 4.2.6 Questionnaire 10 5.0 Ethical considerations 12 6.0 Proposed Timetable 13 7.0 Proposed budget 14 8.0 Conclusion 14 9.0 Recommendations 14 10.0 Reference list 15
1.0 Introduction
1.1 Background
‘Jingjiang Inn’ was established in China in 1996 and has become a chain hotel leader among all the economy chain hotels. Science 1997 the first ‘Jingjiang Inn’ born out, the key concepts of the hotel are all about customers that are: focus on the needs of customers, provide dedicative service and try to satisfy as more