Marketing Research Assignment
Question 1
For a successful firm, having a good research to realize the customers need is very important. Qualitative research and quantitative research are the main method to collect information and data from customers for making firm’s decision. However, there is a different between qualitative and quantitative which used in different part of projects. And they both have advantages and disadvantages in the process and the conclusion which may lead to incorrect decisions.
Indeed, to distinguish two research methods and when to use or when not to use, it will increase the accurately of outcome for making decisions correctly.
The meaning of research is a process to collect information, data and suggestion from interviewers. And qualitative means a way of conceiving and conducting (A). Qualitative research is a way for collect, analysis and conduct in marketing research. It can explore the reason of question, including “what”, “where”, “when” or “how” from interviewers that researchers can understand deeply with the interviewers’ behavior and the reason.
Qualitative research tools are a things or process to help the research. There are online forums, online communities, web survey, focus group chat and depth interviews which are useful tools for helping researchers (D).
There are lots of benefits for using qualitative research that it can provide a descriptive, rich and numerous understanding from individuals’ motivations, attitudes, opinions, behaviors and lifestyles. It can be a free flowing depending on research questions and objectives, which gives a space for interviews responding in his own words and opinions (B). Also, it is a method for going below the surface. Qualitative research creates a general overview of respondent which provides their own views into motivations and emotions (E). Therefore, it can uncover more about interviewers’ experience and collect much valuable information in research. It is very important when achievement of
For a successful firm, having a good research to realize the customers need is very important. Qualitative research and quantitative research are the main method to collect information and data from customers for making firm’s decision. However, there is a different between qualitative and quantitative which used in different part of projects. And they both have advantages and disadvantages in the process and the conclusion which may lead to incorrect decisions.
Indeed, to distinguish two research methods and when to use or when not to use, it will increase the accurately of outcome for making decisions correctly.
The meaning of research is a process to collect information, data and suggestion from interviewers. And qualitative means a way of conceiving and conducting (A). Qualitative research is a way for collect, analysis and conduct in marketing research. It can explore the reason of question, including “what”, “where”, “when” or “how” from interviewers that researchers can understand deeply with the interviewers’ behavior and the reason.
Qualitative research tools are a things or process to help the research. There are online forums, online communities, web survey, focus group chat and depth interviews which are useful tools for helping researchers (D).
There are lots of benefits for using qualitative research that it can provide a descriptive, rich and numerous understanding from individuals’ motivations, attitudes, opinions, behaviors and lifestyles. It can be a free flowing depending on research questions and objectives, which gives a space for interviews responding in his own words and opinions (B). Also, it is a method for going below the surface. Qualitative research creates a general overview of respondent which provides their own views into motivations and emotions (E). Therefore, it can uncover more about interviewers’ experience and collect much valuable information in research. It is very important when achievement of