marketing of hp

Topics: Marketing, Computer, Product management Pages: 4 (1097 words) Published: October 14, 2014
A marketing manager has to manage the marketing resources of a product or business, in my case I’m a general manager and I’m responsible of the entire brand. I will present you key responsibilities of a marketing manager that include: - Management of the marketing mix : 4P

- Developing the marketing strategy: Target Market, Collaborators, Competitors

Marketing Mix
Hewlett Packard provides infrastructure technology, business process outsourcing, technology support and maintenance, networking products and resources, consulting and integration services and software, as well as personal computing and related access devices, imaging and printing related products and services. The usage of notebook in recent years increases tremendously. HP focuses on their research and development of notebook in such a way that certain types of notebooks are specifically programmed and designed for professional use whereas some other type of notebooks are specifically programmed for personal use.

Since our product is within an existing firm, we would be continuing with the sales tactics that the Hewlett and Packard Company has already established. Currently the products made by the company are sold in chains, in deed, sell in stores is the most efficient way to reach the most consumers within our target market. With having our product available in many different stores it is easier for us to maintain good customer relations as well as keep up with our technical support. But we will also be continuing with online sales of the products on the company website as well.

The most effective way to reach our target market of consumers is through pulsing television advertisements, magazine ads, promotions and online advertisements ( for example on the websites of our collaborators ). We will have to educate consumers on all that our product has to offer as well as making them aware of the benefits that they will receive when purchasing our...
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