Situational Analysis Apple Ipod

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A. Company Analysis

Company Information (source – Apple's latest annual report on their web site)
• Apple Computer, Inc. was incorporated in 1977.
• Products include personal computers and related software, services, peripherals, and networking solutions; line of portable digital music players along with related accessories and services; personal communication devices; online sale of third-party audio and video products.
• Products sold worldwide through online stores, retail stores, and third-party wholesale resellers
• The main users of Apple products are: students, consumers, creative professionals, businesses, and government agencies

Apple's Business Strategy (source – Apple's latest annual report on their web site)
• "The Company is committed to bringing the best personal computing and portable digital music experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings."
• Providing customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design
• Belief in the research and development in order to continuously develop new products and technologies
• Expanding its distribution network to reach more customers and provide them with a high-quality sales and after-sales support experience
• Belief in providing integrated digital lifestyle solutions by combining and enhancing the utility of various consumer electronic and digital devices

Apple and the Global Environment (source – their web site)
"How we impact the environment is also important to us, and environmental considerations are an integral part of Apple's business practices. From the earliest stages of product design through manufacturing, use, and recycling, we take care to keep our activities and our products environmentally sound."

Product Information
• Multi-touch user interface using

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