The role of a marketing manager is very important. The marketing manager is the one person who gets the product made by the company sold in the market. They are the one who develop a marketing strategy. They manage the mix in the market. They are the people who manage the success of the company and they are the one who manages the budget in the company. They guide the development of the products and they guide the whole company. The following are the functions of every marketing manager.
Development of a strategy of market and a plan to execute
The management of the relationship of the market
Managing of agencies and agents
Measurement of success and giving the last words
The product I have selected is iPhone 6. IPhone 6 is the newest model of IPhone made by apple.
1. In terms of the four utilities of the customer values the first that comes is the functionality of the phone. The first function which comes to notice is the larger display. A larger display means a larger screen and a lot more content. The popping up and down of banners is more robust than it was before. The phone is not only large but it’s also thinner than before. The phone has improved on its display and resolution. The new resolution is 1920 × 1080. The architecture is now available in 64 bit. The aperture of the camera is very high at 2.2/f. and the video recording is very good at 60fps.
The second utility is the time. Apple newest product got sold 10 million of its product on the very first day of launch. The booking of the phone is very heavy and the product is not easily available in stores. Place is the third utility. It is not easy to find the phone at every single corner of the world. But the sales are done all over the world and it have more than 500 stores worldwide. The last utility that a customer is concerned with is the