Comparing Dr. Pepper 'And Argument Secret'
Critical thinking paper # 4.
Nowadays it became very easy for companies to advertise their products and services because of the great improvement of media literacy. Today we have a great number of brands which are very well known and popular among people, However, it is very important to keep people's awarness about your product and always create something that could not always retain loyal customers but also attract new consumers.
Searching in internet you can easily find numerous video ads about the product you interested in. The text they want to convey to us is easy to understand: usually this is information about opportunities and advantages of a product or service. However, together with the main text there is a subtext which every person see and understant differently.
There are two good advertising videos of very popular brands such as softdrink «Dr.Pepper» and deodоrant «Secret» for women. The first video shows us a battlefielв where a soldier persuade us that this softdrink is very good, it has a lot of flavors and this drink is highly …show more content…
The first difference concerns target audience which these ads are focused on. In case of «Secret» ads it is crearly seen that this product is assigned only for women while Dr,Pepper’s ads shows us that their product designed for men. But if we look deeply at Dr.Pepper’s ads we can see a sort of subtext that tells women that if men buy and drink it why cannot we go and buy it as well? Another difference is how these ads try to persuade people to buy their brands. In first variant with Dr.Pepper we can observe an unreal situation with a soldier and a battlefield. It makes us believe that if we buy this product we can be brave and strong like the main character. In the second variant the “Secret” ads uses an image of everyday life and its problems where deodorant can help you to solve a lot of problems and stay confident for all day
Nowadays it became very easy for companies to advertise their products and services because of the great improvement of media literacy. Today we have a great number of brands which are very well known and popular among people, However, it is very important to keep people's awarness about your product and always create something that could not always retain loyal customers but also attract new consumers.
Searching in internet you can easily find numerous video ads about the product you interested in. The text they want to convey to us is easy to understand: usually this is information about opportunities and advantages of a product or service. However, together with the main text there is a subtext which every person see and understant differently.
There are two good advertising videos of very popular brands such as softdrink «Dr.Pepper» and deodоrant «Secret» for women. The first video shows us a battlefielв where a soldier persuade us that this softdrink is very good, it has a lot of flavors and this drink is highly …show more content…
The first difference concerns target audience which these ads are focused on. In case of «Secret» ads it is crearly seen that this product is assigned only for women while Dr,Pepper’s ads shows us that their product designed for men. But if we look deeply at Dr.Pepper’s ads we can see a sort of subtext that tells women that if men buy and drink it why cannot we go and buy it as well? Another difference is how these ads try to persuade people to buy their brands. In first variant with Dr.Pepper we can observe an unreal situation with a soldier and a battlefield. It makes us believe that if we buy this product we can be brave and strong like the main character. In the second variant the “Secret” ads uses an image of everyday life and its problems where deodorant can help you to solve a lot of problems and stay confident for all day