foreing lit

Topics: Advertising, Marketing, Online advertising Pages: 5 (1018 words) Published: January 24, 2014
According to Yahoo Philippines Country Sales Director, Arlene Amarante that:
“The online advertising industry here in the Philippines is in a state of rapid growth. While there is still much evangelization to do, the market players – both advertisers and advertising agencies – are now asking the more relevant questions unlike 3 years ago. They now start to ask: How do we start? How do I integrate online with my existing campaign? Can it work for a brand or industry like mine? How do I measure my success? These questions tell us that it is no longer about why advertisers should be online; it is about maximizing their advertising dollars and using online the right way. And, while online is still at a 26% penetration level, we see that the landscape is further paving the way for increased and rapid exponential growth – new broadband products, increased broadband penetration, rise of internet mobile, rise of smart phones and the proliferation of low-priced PCs. Consumer behavior support the phenomenon. They are no longer dictated by traditional media alone; they immediately search for brands prior to a purchase. They are no longer looking for yesterdays’ news; they want to know what’s happening now. They are no longer waiting for brands to come and communicate to them; they are starting the conversations. Online advertising is now a powerful force that no one can no longer deny.”

According to Mark Chaves, director of media intelligence solutions at SAS,
"Consumers are online right now talking about your products and services, their experiences, and their likes and dislikes. Smart marketers aren't just listening to online chatter; they are analyzing it to better focus resources and build engagement and loyalty,” "SAS Social Media Analytics helps marketers combine data from online conversations with other data, such as a company's customer relationship management software, to build a more complete picture of each customer and then use these analytically-driven insights to predict and act,"Chaves added.


According to LiveJournal,

“The Philippines ranks seventh among the top 15 countries where blog hosting is popularly used. There are presently 39,274 Filipino bloggers under this hosting site.”



According to Josefina Estolas in the book Fundamentals of Research (1995) that:
“In exploration, we find new techniques, new knowledge, even develop new substances, gadgets, equipment, processes or procedures, imagination and skill is employed by the researcher. The commodities, new devices, services, in technology are needs of man for a better fuller life which is the concern of the research. These useful arts are the products of the technological environment and the end-user is society in general”.


According to Jeffrey A. Hofer on Modern System Analysis and Design (1996), that:
“Science and technology are essential for national development and progress. The State shall give priority to research and development, invention, and their utilization, and to science and technology education according to the 1987 Philippine Constitution (Article XIV, Section 10). Since computer power was the critical resource, efficiency of processing became the main goal. Emphasis was placed on automating existing process such as purchasing or paying, often within single department.” According to Abraham Silberschatz, Database System Concepts (1999) that:

“A major purpose of a database system is to provide users...
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