The Influence of Online Advertisement

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Topics: Advertising
The Influence of Online Advertisement
Introduction
Background of the Study Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local product? There have been many studies that focus on online advertisements in local products. 8 of these studies are examined by the group. 5 of these studies represent the growth of the online advertisements. 3 of these studies indicate the behavioural intention and negativity of online ad.
The studies of Ha (2008).Tang & Chi, (2005), Mccoy et al (2008), Galletta (2004) Goldfarb & Tucker (2010), represent the growth of the online advertisements.
The studies of Kugel, Havlena, Graham (2004), Wu (2007), Carlon, Ryan, Weledniger (2000), indicate the behavioral intention and negativity of online ad.
Exposure to an online advertisement has value that can be thought to the students of UE Caloocan. Statement of the Problem
This study attempts to answer the question: Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local product?
Specifically, this study attempts to answer the following questions: 1. Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local food? 2. Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local clothing? 3. Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local jewelry? 4. Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local personal care?

Significance of the Study
This study is significant to the Academe, Advertisers, and Entrepreneur.
It is Important to the Academe because the outcome of the study can be a source of information of the future students that will make a similar study.



References: Gold farb, Avi & Tucker, Catherine ( February, 2010). Online display Advertising Targeting and Obstrusiveness http://www.rotman.utoronto.ca/~agoldfarb/GoldfarbTucker-intrusiveness.pdf Mccoy et al. (December, 2004). A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads http://interruptions.net/literature/McCoy-HCIRMIS04.pdf Chi, Wen hai & Tang, Wen- Tze (2005, March) http://www.casos.cs.cmu.edu/events/conferences/2005/2005_proceedings/Tang.pdf Pearson, Michael & Green, David (2004, December) Two Web Site Usability Instruments. http://www.linknet1.com/sighci/Research/ICIS2004/SIGHCI_2004_Proceedings_paper_4.pdf Wu, Guohua, (2007) http://jiad.org/article95 Kugel, Christian, Havlena, Bill & Graham Jeffrey (April, 2004) http://www.dynamiclogic.com/na/research/industry_presentations/docs/Starcom_Dynamic_Logic_Decay.pdf Carlon, Michael, Ryan, Marc, Risa, Weledniger (October, 2000) http://www.dynamiclogic.com/DL_5gold_rules.pdf Ha, Luisa (2008).Online Advertising Research in Advertising Online Journals

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