The Influence of Online Advertisement

Topics: Advertising, Online advertising Pages: 4 (1329 words) Published: August 12, 2011
The Influence of Online Advertisement
Introduction
Background of the Study
Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local product? There have been many studies that focus on online advertisements in local products. 8 of these studies are examined by the group. 5 of these studies represent the growth of the online advertisements. 3 of these studies indicate the behavioural intention and negativity of online ad. The studies of Ha (2008).Tang & Chi, (2005), Mccoy et al (2008), Galletta (2004) Goldfarb & Tucker (2010), represent the growth of the online advertisements. The studies of Kugel, Havlena, Graham (2004), Wu (2007), Carlon, Ryan, Weledniger (2000), indicate the behavioral intention and negativity of online ad. Exposure to an online advertisement has value that can be thought to the students of UE Caloocan.

Statement of the Problem
This study attempts to answer the question: Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local product? Specifically, this study attempts to answer the following questions: 1. Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local food? 2. Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local clothing? 3. Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local jewelry? 4. Does online advertising significantly influence students of the University of the East-Caloocan in patronizing local personal care?

Significance of the Study
This study is significant to the Academe, Advertisers, and Entrepreneur. It is Important to the Academe because the outcome of the study can be a source of information of the future students that will make a similar study. Apparently, this is...

References: Gold farb, Avi & Tucker, Catherine ( February, 2010). Online display Advertising Targeting and Obstrusiveness
http://www.rotman.utoronto.ca/~agoldfarb/GoldfarbTucker-intrusiveness.pdf
Mccoy et al. (December, 2004). A Study of the Effects of Online Advertising:
A Focus on Pop-Up and In-Line Ads
http://interruptions.net/literature/McCoy-HCIRMIS04.pdf
Chi, Wen hai & Tang, Wen- Tze (2005, March)
http://www.casos.cs.cmu.edu/events/conferences/2005/2005_proceedings/Tang.pdf
Pearson, Michael & Green, David (2004, December)
Two Web Site Usability Instruments. http://www.linknet1.com/sighci/Research/ICIS2004/SIGHCI_2004_Proceedings_paper_4.pdf
Wu, Guohua, (2007)
http://jiad.org/article95
Kugel, Christian, Havlena, Bill & Graham Jeffrey (April, 2004)
http://www.dynamiclogic.com/na/research/industry_presentations/docs/Starcom_Dynamic_Logic_Decay.pdf
Carlon, Michael, Ryan, Marc, Risa, Weledniger (October, 2000)
http://www.dynamiclogic.com/DL_5gold_rules.pdf
Ha, Luisa (2008).Online Advertising Research in Advertising Online Journals
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