The Changing Role Of Television In The 19th And 20th Century
Television
“I find television very educating. Every time somebody turns on the set, I go into the other room and read a good book” (Marx, 1984). Television is a technological phenomenon that began in black and white. Today it is a revolution of advancement. From the set top box to high definition plasmas, the television has changed the world. In order to understand how television over the 19th and 20th century changed the way we use technology, this paper will focus on the rapid pace in which new technologies are being developed, the impact television has had on radio and establishing how television was affected by the internet. Finally, delving into the relationship between television and the advertising industry. Television has proven …show more content…
This evaluation affects advertising on television as companies are concerned they are not reaching target markets through traditional methods. Hansell states, “Television, after all, has proved to be the most powerful medium in history for selling products. And the idea that the rapid growth of the Internet might pull people away from their sets is frightening to many commercial interests, especially since advertisements on line have yet to prove effective for sales of many consumer products” (Hansell, 1998). The Advertising industry has become more diverse by advertising through such mediums as youtube.com, facebook.com and various other social network sites. As Hansell suggests there is no guarantee yet for how effective it actually is. The amount of email spam has risen and is completely out of control. This investment in advertising online is of great concern for televsion. “When the Internet exploded, corporations sought to protect themselves by spending money for online ads and Web sites so they wouldn 't fall behind the competition," said T. Walker Lloyd, executive secretary for the Long Island Advertising Club, a non profit association of advertising firms” (Rifilato, 2000). This has a negative impact on TV, as almost all revenue is obtained through the advertising industry. For the future of TV, significant changes could occur if the internet continues to grow and television …show more content…
(2007), “The (recent) history of mass communication”: in Communication and new media: from broadcast to narrowcast, Oxford University Press, Victoria, PP 154.
Hansell, S. (1998), 'Studies differ on internet 's impact on TV ': in The New York Times, viewed 23 April 2014, retrieved from URL: http://www.nytimes.com/1998/09/21/business/studies-differ-on-internet-s-impact-on-tv.html
Marx, G. (1984), 'Groucho Marx ' in: Wikiquote, viewed 1 May 2014, retrieved from URL: http://en.wikiquote.org/wiki/Groucho_Marx
Rifilato, T. (2000), "Internet advertising at a crossroads", Long Island Business News, vol. 47, no. 38, pp. 1B, accessed 19 April 2014, Retrieved from URL: http://search.proquest.com.libraryproxy.griffith.edu.au/docview/223626108
Tibbetts, J; B.B. (1997), "Tune In For 1997 's TV Drama -- Convergence between PCs and television seems natural, but will nontechnical Americans put up with the headaches?", InformationWeek, pp. 92, viewed 10 April 2014, retrieved from URL: http://search.proquest.com.libraryproxy.griffith.edu.au/pqrl/docview/229065133/abstract/1D6A50AB84B546E7PQ/31?accountid=14543
Williams, R. (1974), 'Television: Technology and cultural form ': developments in electricity telegraphy, Schocken Books, USA, pp
“I find television very educating. Every time somebody turns on the set, I go into the other room and read a good book” (Marx, 1984). Television is a technological phenomenon that began in black and white. Today it is a revolution of advancement. From the set top box to high definition plasmas, the television has changed the world. In order to understand how television over the 19th and 20th century changed the way we use technology, this paper will focus on the rapid pace in which new technologies are being developed, the impact television has had on radio and establishing how television was affected by the internet. Finally, delving into the relationship between television and the advertising industry. Television has proven …show more content…
This evaluation affects advertising on television as companies are concerned they are not reaching target markets through traditional methods. Hansell states, “Television, after all, has proved to be the most powerful medium in history for selling products. And the idea that the rapid growth of the Internet might pull people away from their sets is frightening to many commercial interests, especially since advertisements on line have yet to prove effective for sales of many consumer products” (Hansell, 1998). The Advertising industry has become more diverse by advertising through such mediums as youtube.com, facebook.com and various other social network sites. As Hansell suggests there is no guarantee yet for how effective it actually is. The amount of email spam has risen and is completely out of control. This investment in advertising online is of great concern for televsion. “When the Internet exploded, corporations sought to protect themselves by spending money for online ads and Web sites so they wouldn 't fall behind the competition," said T. Walker Lloyd, executive secretary for the Long Island Advertising Club, a non profit association of advertising firms” (Rifilato, 2000). This has a negative impact on TV, as almost all revenue is obtained through the advertising industry. For the future of TV, significant changes could occur if the internet continues to grow and television …show more content…
(2007), “The (recent) history of mass communication”: in Communication and new media: from broadcast to narrowcast, Oxford University Press, Victoria, PP 154.
Hansell, S. (1998), 'Studies differ on internet 's impact on TV ': in The New York Times, viewed 23 April 2014, retrieved from URL: http://www.nytimes.com/1998/09/21/business/studies-differ-on-internet-s-impact-on-tv.html
Marx, G. (1984), 'Groucho Marx ' in: Wikiquote, viewed 1 May 2014, retrieved from URL: http://en.wikiquote.org/wiki/Groucho_Marx
Rifilato, T. (2000), "Internet advertising at a crossroads", Long Island Business News, vol. 47, no. 38, pp. 1B, accessed 19 April 2014, Retrieved from URL: http://search.proquest.com.libraryproxy.griffith.edu.au/docview/223626108
Tibbetts, J; B.B. (1997), "Tune In For 1997 's TV Drama -- Convergence between PCs and television seems natural, but will nontechnical Americans put up with the headaches?", InformationWeek, pp. 92, viewed 10 April 2014, retrieved from URL: http://search.proquest.com.libraryproxy.griffith.edu.au/pqrl/docview/229065133/abstract/1D6A50AB84B546E7PQ/31?accountid=14543
Williams, R. (1974), 'Television: Technology and cultural form ': developments in electricity telegraphy, Schocken Books, USA, pp