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Social Media Impact On Fashion

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Social Media Impact On Fashion
Impact of Social Media Advertising on Fashion Consumers
Introduction
Advertising is defined as an action or a strategy that allows businesses or brands to promote and sell their products or services. The purpose of advertising is to convince consumers to choose a commodity over other alternative products of the same kind. Because of the remarkable progress and improvement in the domain of technology, there is a switch from the traditional form of advertising, which involves putting advertisement in newspapers, television commercials, and radio commercials, to online platforms where a majority of consumers have access. The traditional form of advertising does not allow consumers to express their opinions about a product or service being advertised
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Consumers were withering with time and the demands and services decreased. As a result, retailers needed less inventories and many stores ended up downsizing their staff. In his article, The Impact of Social Media on the Fashion Industry, Iris Mohr states, “ Luxury goods seemed all but resistant to economic downturns.” In another word, the situation was critical and despite the influence that fashion brands have on the market, they were seriously affected by the crisis. With a lot of improvement in the domain of technology, there was a need to switch from traditional forms of advertising to technological changes witnessed. This is how the use of social media was then included for advertisement and marketing purposes by many fashion …show more content…
It is an undeniable fact that communication is important in advertising. The word of mouth can be powerful and viral despite if the information is positive or negative, when it travels on the Internet (Mohr 18). It allows followers to exchange their point of views and share their experiences. Social media connects fashion brands with consumers in a way that it develops a certain sort of relationship between them and spread the word of mouth over the Internet in relatively short period of time. For example, the twenty seconds video of Gucci’s new women fragrance called “Gucci Bamboo” has generated over three millions of views on youtube in just two days and over one millions of tweets from followers all around the world. This way of engaging consumers was not possible with traditional advertising and it is efficient in a way that it attracts potential

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