Online Selling and Inventory Website for Drum Dealer Company
CHAPTER I
The Problem and its
Background
A. INTRODUCTION Modern technology has definitely made significant changes in the way today’s business owners promote their companies. Marketing your business online should always be a major part of planned advertising and promotions. For so many years the major techniques used to market a business involved newspaper, phonebook, direct mail and for some, radio and television. Though each of these remains in wide use today, very few companies can leave online marketing out of their advertising plans and remain successful. With today’s economic and technological business structure, the concept of marketing your business online should never be pushed to the side or ignored. It is the fastest growing means of marketing that reaches more consumers than any other and its dominance is quickly driving the previously mentioned competing marketing methods to extinction. Consumers expect businesses to, at the very least, have their own website. They become frustrated when the information they seek cannot be accessed from the convenience of their personal home computer or portable computing device. Searching through a phonebook, making a phone call and communicating verbally still has its place in the market, but a scarcity of time and need for efficiency demand that basic information be quickly available through the Internet. Creating a website is typically the first step for a business to take in their strategy for online marketing. Websites should not be thrown together haphazardly, but should be pleasing to the eye, easy to navigate and form a positive first impression. Sites that are confusing and jumbled often have the consumer leaving in search of a more user friendly option. They can provide quick and informative overviews of a business; encouraging consumers to take action and presenting helpful information and tips related to the products or services being offered. Consumers without previous knowledge of a
The Problem and its
Background
A. INTRODUCTION Modern technology has definitely made significant changes in the way today’s business owners promote their companies. Marketing your business online should always be a major part of planned advertising and promotions. For so many years the major techniques used to market a business involved newspaper, phonebook, direct mail and for some, radio and television. Though each of these remains in wide use today, very few companies can leave online marketing out of their advertising plans and remain successful. With today’s economic and technological business structure, the concept of marketing your business online should never be pushed to the side or ignored. It is the fastest growing means of marketing that reaches more consumers than any other and its dominance is quickly driving the previously mentioned competing marketing methods to extinction. Consumers expect businesses to, at the very least, have their own website. They become frustrated when the information they seek cannot be accessed from the convenience of their personal home computer or portable computing device. Searching through a phonebook, making a phone call and communicating verbally still has its place in the market, but a scarcity of time and need for efficiency demand that basic information be quickly available through the Internet. Creating a website is typically the first step for a business to take in their strategy for online marketing. Websites should not be thrown together haphazardly, but should be pleasing to the eye, easy to navigate and form a positive first impression. Sites that are confusing and jumbled often have the consumer leaving in search of a more user friendly option. They can provide quick and informative overviews of a business; encouraging consumers to take action and presenting helpful information and tips related to the products or services being offered. Consumers without previous knowledge of a