Export Plan
Export Plan Template
A. Cover page
B. Table of contents
C. Executive Summary
D. Company Description
1. The Export Team • Identify specific individuals and their positions which have been assigned • responsibilities for export development • Identify international skill sets and knowledge (languages, culture, international marketing, logistics, transportation, documentation, banking, politics, economics,legal, financial, etc.)
2. Goals and Objectives • Overall goals and objectives for the company • Export goals and objectives: how does the exporting activity contribute to achieving the overall goals and objectives?
E. Product/Service Description
1. Domestic and International Products and/or Services • Unique selling attribute or competitive advantage(s) • Typical profile of end users • Describe required product modifications • Seasonality and life cycle of your product or service • Intellectual property protection
2. Growth Potential • Domestic and existing international market(s) • New products/services research and development • New intellectual property protection
F. New Foreign Marketplace Analysis
1. Rationale for Exporting
2. Rationale for Selected Foreign Market
3. Country Profile • Political, economic, social conditions • Regulatory environment • Legal structure • Fiscal/taxation structure • Infrastructure conditions (e.g. roads, ports, rail, airports, telephones, and communications, etc.) • Cultural and business practices
4. Industry Profile • Broadly identify direct customers (e.g. buyers, agents, distributors, trading houses) or actual end users (e.g. individuals, businesses) and current market trends • Competitive Analysis • Overall competitive conditions • Existing competitors: strengths, weaknesses, opportunities, and threats (SWOT) in the foreign marketplace • Unique
A. Cover page
B. Table of contents
C. Executive Summary
D. Company Description
1. The Export Team • Identify specific individuals and their positions which have been assigned • responsibilities for export development • Identify international skill sets and knowledge (languages, culture, international marketing, logistics, transportation, documentation, banking, politics, economics,legal, financial, etc.)
2. Goals and Objectives • Overall goals and objectives for the company • Export goals and objectives: how does the exporting activity contribute to achieving the overall goals and objectives?
E. Product/Service Description
1. Domestic and International Products and/or Services • Unique selling attribute or competitive advantage(s) • Typical profile of end users • Describe required product modifications • Seasonality and life cycle of your product or service • Intellectual property protection
2. Growth Potential • Domestic and existing international market(s) • New products/services research and development • New intellectual property protection
F. New Foreign Marketplace Analysis
1. Rationale for Exporting
2. Rationale for Selected Foreign Market
3. Country Profile • Political, economic, social conditions • Regulatory environment • Legal structure • Fiscal/taxation structure • Infrastructure conditions (e.g. roads, ports, rail, airports, telephones, and communications, etc.) • Cultural and business practices
4. Industry Profile • Broadly identify direct customers (e.g. buyers, agents, distributors, trading houses) or actual end users (e.g. individuals, businesses) and current market trends • Competitive Analysis • Overall competitive conditions • Existing competitors: strengths, weaknesses, opportunities, and threats (SWOT) in the foreign marketplace • Unique