Essay On Urban Outfitters

The textile or apparel industry is associated with the design and production of clothing and the distribution of it. In 2002 apparel manufacturing covered for $400 billion in global exports, which is six percent of the world trade, eight percent of world trade in manufactured goods. Early in the 21st century the leading importing and exporting countries were very developed ones. Online sales havebecome increasingly high over the years, in 2010 $165.4 billion was spent in online apparel sales. The growth rate in 2010 of online sales was 22.2%. This graph represents this information and shows the rapid growth. Urban Outfitters was founded by Richard Hayne, Scott Belair, and Gabriel Tham-Morrobel in 1970. They originated as “The Free People’s
Urban Outfitters has been described as hipster, kitschy, bohemian, and retro style. It carries some quirky or funny merchandise for example, graphic tees with an ironic saying. They tailor to hipster culture and fashion, which involves incorporated influences from other decades. Some of the brands they sell include: Kimchi Blue, BDG, Pins & Needles, Sparkle & Fade, Silence + Noise, Coincidence & Chance, Deena & Ozzy, Ecote and Staring at Stars. Urban Outfitters says that their ability to connect to customers was the reason for their success. They seek to create a different shopping experience for the young audience. In 2011, Urban Outfitters began to sell Polaroid cameras, this fits with the retro style. Their mission is “To build a strong emotional bond with customers and build lifestyle environments that appeal and offer correct fashion products on a timely basis. Our customers are the inspiration for everything the company does.” They also say that they, “Stock our stores with what we love, calling on our customer's interest in contemporary art, music and fashion. From men's & women's apparel and accessories to items for the apartment, we offer a lifestyle-specific shopping experience, both online and in our stores as well as through our