Preview

anthropologie market

Better Essays
Open Document
Open Document
1971 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
anthropologie market
Anthropologie – Introduction and Overview Urban Outfitters, Inc. is a publicly traded American company that owns and operates over 400 retail locations in all of their stores divisions. The five retail brands they have are Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN. Urban Oufitters have about 170 locations now and is continuously growing. The reason why they have become so successful is because of their passion of whom they stand for as a company. In addition, they seek to create a differential shopping experience. Now, Urban Outfitters merchandise is described as sexy, vintage, bohemian, and hipster. They are mainly known to be servicing the “hipster” and “vintage” culture and fashion. Since their target market is the ages of 18-30 years old and their sales associates are around the same ages they want to create that emotional bond with all the consumers that walk in to the door. In 2011, they then brought in the Polaroid cameras, which in no time became a huge hit to their consumers. Even though Urban Outfitters had some controversies with their clothing they sold, due to religious and ethnic issues, they continued to still have brand loyal consumers. Urban Outfitters, to this day, is one of the most popular and strongest stores for their target market.
The retailer Anthropologie was established in Wayne, Pennsylvania in 1992. Having both online exclusive shopping as well as catalogs for their customers. Owned by Urban Outfitters, originally, Anthropologie was a label being sold at Urban Outfitters before becoming its own specialty store (About.com Retail Industry). Currently, Anthropologie has one hundred and seventy five stores in US, Canada, and London (Anthropologie.com). Urban Outfitters was introduced in 1970 by Richard Hayne and Scott Belair and later opened the specialty stores Free People (About.com Retail Industry), and eventually introducing Anthropologie. The retailer Anthropologie uses a variety of merchandise such as


Cited: "India 's Foreign Direct Investment Policy Opens The Door To Multi-Brand Retail | The Metropolitan Corporate Counsel." India 's Foreign Direct Investment Policy Opens The Door To Multi-Brand Retail | The Metropolitan Corporate Counsel. N.p., n.d. Web. 28 Oct. 2013. Trefis Team. "Urban Outfitters: A Review Of Anthropologie’s Slump And Revival." Trefis. Trefis, 2013. Web. 25 Oct. 2013. Sun, Leo. "Anthropologie Sinks Urban Outfitters." InvestorGuide.com. InvestorGuide, 2013. Web. 25 Oct. 2013. "Anthropologie Mission Statement - Passionate Employees, Customer Connection." About.com Retail Industry. N.p., n.d. Web. 26 Oct.2013.. Gale Databases http://go.galegroup.com/psi.do?id=GALE%7CCX3445100106&v=2.1&u=fashionidm&it=r&p=GPS&sw=w "Welcome to Anthropologie - Anthropologie.com." Welcome to Anthropologie - Anthropologie.com. N.p., n.d. Web. 26 Oct. 2013. .
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Urban Outfitters: Company Profile
    • 564 Words
    • 3 Pages

    Urban Outfitters: Company Profile

    Urban Outfitters has been a favorite among the teen to early thirties set since their inception in 1970. Today it focuses on all that is hip and trendy without completely breaking the bank. Urban Outfitters also owns the Anthropologie stores which caters to an older and more sophisticated crowd, as well as Free People, an even higher end brand. Urban Outfitters now has over 150+ namesake stores located in the United States and Canada.…

    • 564 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Urban Outfitters Case Study
    • 558 Words
    • 3 Pages

    Urban Outfitters Case Study

    To better compete with their competitors and to gain market share, Urban Outfitters will continue expanding. The retailer will continue to expand in Europe at a historic rate; currently, there is large market potential and limited brand presence. If the retailer continues to expand at such a quick rate, the global average store count can reach, or possibly exceed, 331 by 2020 (Great Speculations,…

    • 558 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Urban Outfitters Continuing Case Study
    • 816 Words
    • 4 Pages

    Urban Outfitters Continuing Case Study

    Big box stores could try to do knock-offs of Urban Outfitters merchandise but it 's not likely that they would sell the exact same products as Urban Outfitters. First, some Urban Outfitters merchandise is private label,…

    • 816 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Urban Outfitters Inc. Case Study
    • 1669 Words
    • 7 Pages

    Urban Outfitters Inc. Case Study

    distributes an array of chic products through its five retail brands: Urban Outfitters, Anthropology, Free People, Terrain, and BHLDN. Since the company originated in Philadelphia, Pennsylvania in 1970, it has grown to operate over 400 various locations worldwide (URBN et. al. 2012, 1). The retail empire is popular amongst a vast amount of ages, ranging from trendy to luxurious, designer products. Although the company has drawn in billions of dollars with its increasing high consumer demand, issues arose in 2009 because firms within the company began denying collective bargaining rights amongst its workers (Beck, et. al. 2005,…

    • 1669 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Urban Outfitters Case Study
    • 884 Words
    • 4 Pages

    Urban Outfitters Case Study

    Urban Outfitters doesn’t even sell items identical to itself, they try to make every store unique. Stated in Big box stores could sell items similar but like I said in the previous question, it would cost them more than they make just to market a new style. Even if they did make similar items, in order to make it work they’d have to mass produce these items, something that Urban Outfitters doesn’t do. That alone would send the unique shopping experience that Urban Outfitters has out the window for the big box stores. As crazy as it sounds, knowing that only 40 or so people have the same shirt as you rather than 1,000 people is more comforting for most people. Another reason why they wouldn’t be able to sell merchandise identical to Urban Outfitters is because most of Urban Outfitters items are private labeled. Created and produced for by them for them. Trying to keep their unique image I’m sure U.O wouldn’t sell out their unique labels so they could be sold at other stores. If it so happened that similar things were starting to be sold in the big box stores, U.O would probably move on to a new market trend just to keep their unique hip image. If you’ve ever walked into an Urban Outfitters or visited their website you would see that their clothes are edgy. Most of the clothes sold there, more than likely could never even hit the shelves at a Wal-Mart or…

    • 884 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Anne Aylor Case
    • 4636 Words
    • 19 Pages

    Anne Aylor Case

    Anne Aylor, Inc. (Anne Aylor) is a leading national specialty retailer ofhigh-qualitywomen's apparel, shoes, and accessories sold primarily under the "Anne Aylor" brand name. Anne Aylor is a highly __ recognized national brand that defin_s_a _ e dis_tin_t_ c fashion_point of v:iew.--.Anne Aylor merchandise represents classic styles, updated to reflect current fashion trends. Company stores offer a full range of career and casual separates, dresses, tops, weekend wear, shoes and accessories coordinated as part of a total wardrobing strategy. The company places a significant emphasis on customer service. Company sales associates are trained to assist customers in merchandise selection and wardrobe coordination, helping them achieve the "Anne Aylor" look while maintaining the customers' personal styles. The company follows the standard fiscal year of the retail industry, which is a 52-or 53week period ending on the Saturday closest to January 31 of the following year. Net revenue for the year ended January 291 2011 (referred to as fiscal2011) was $1.4 billion and net income was $58 million. At the end of fiscal 2011, the company operated approximately 584 retail stores located in 46 states under the name Anne Aylor. The company's core business focuses on relatively affluent, fashion-conscious professional women with limited shopping time. Substantially all of the company's merchandise is developed in-house by its product design and development teams. Production of merchandise is sourced to 131 independent manufacturers…

    • 4636 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Good Essays

    Topshop vs Urban Outfitters
    • 1206 Words
    • 5 Pages

    Topshop vs Urban Outfitters

    Both Urban Outfitters and Topshop are specialty retail store. Topshop 's visual merchandising at the front door is quite eye-catching. I think the clothes on the mannequins give a clear picture of what their product style is and what they are selling –cutting edge style. Their recent exterior is displaying mannequins which are facing inside the store rather than outside, this stimulates one's curiosity to enter the store and find out how the front view of the mannequins look like. The merchandise that are featured in the window are positioned on the ground…

    • 1206 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Lower East Side Gentrification Essay
    • 515 Words
    • 3 Pages

    Lower East Side Gentrification Essay

    Located at 125 Orchard Street, this up and coming fashion/sneaker store is anything but ordinary. The goal of the store is to provide customers with a shopping experience like no other. This experience centers around a movie theater theme including velvet curtains, a concession stand, reclining seats, and even movie screenings weekly. This store is a prime example of gentrification within the Lower East Side (although when asking employees, they didn’t even know what gentrification meant). The store provides expensive, up and coming styles that are priced to be affordable for someone with an upper-class check…

    • 515 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Urban Outfitters Case Study
    • 566 Words
    • 3 Pages

    Urban Outfitters Case Study

    Urban Outfitters have a unique image of their brands. They embrace creativity in all aspects so their corporate culture makes employees free to express their creativity. Urban Outfitters employees merchandise their own product, use their own ideas, and also are held accountable for how those ideas affect sales. They really represent the company 's culture, and are proud of their work. This takes a big challenge.…

    • 566 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Case Study: Hiring on the Basis of Looks
    • 3281 Words
    • 14 Pages

    Case Study: Hiring on the Basis of Looks

    Lesner, L. C. and Killingbeck, D. (2006). Abercrombie & Fitch and their Contribution to the…

    • 3281 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Illusive Apparel: Multi-Cultural Differences
    • 88 Words
    • 1 Page

    Illusive Apparel: Multi-Cultural Differences

    Illusive Apparel is a multi-cultural combination of California's urban, street, hip-hop, skating, and casual lifestyle. As Illusive Apparel's founder (Bryant Alejo) & co-founder (Alfonso Garcia) wanted to create a collection of clothing that would diverge and emerge from typical, yet inspirational styles. Illusive Apparel was established in 2010 in San Fransisco, California which inspired and lined the creative routes of what Illusive Apparel is, and will be in the future. Illusive collects and intervenes people, and style because we take in the thought that it's "people over…

    • 88 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Best Essays

    Marketing Principles Summative Brand Analysis - Urban outfitters
    • 2094 Words
    • 6 Pages

    Marketing Principles Summative Brand Analysis - Urban outfitters

    Urban Outfitters is a unique, creative and cutting-edge retail brand, with more than 130 stores operating across the United States, Canada and Europe. The label offers an eclectic mix of fashion forward, culturally inspired lifestyle merchandise in a variety of unconventional, creative and captivating retail environments, both in store and online, in order to provide a “lifestyle-specific shopping experience for educated, urban-minded individual in the 18 – 30 year old range” (URBN.com). This “upscale homeless” generation of affluent, experimental and inquisitive University students desires a brand that offers a range of authentic, on-trend products with the opportunity to engage in a customer experience that personifies their interest in popular culture, music and fashion (Gardner & Levy, 1955; Independent, 1998). Urban Outfitter’s objective is to provide a retail service that meets these distinct lifestyle aspirations (Bulmer & Oliver, 2004). To do this it uses three main strategy practices; a well-selected product range specific to the targeted consumer; an arousing retail environment; and an engaging integrated marketing communications approach. As their mission statement affirms, the intrinsic approach to this entire strategy is the constant endeavour to “understand our customers and connect with them on an emotional level” in order to determine customer behaviour (URBN.com; Bulmer and Oliver, 2004; Kimmel, 2010).…

    • 2094 Words
    • 6 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Week 1 Case Study Sean Poe Answers
    • 435 Words
    • 2 Pages

    Week 1 Case Study Sean Poe Answers

    Some of their merchandise is private label, produced by them for sale in their stores only, and the company would not allow that stuff to be sold in other stores. Also, Urban Outfitters sells labels that are edgy and they are selective about where they sell their stuff. Exclusivity is valuable because it puts your business at a competitive advantage; if you have the exclusive product, which means it is well known and well trusted, no one can attempt to sell that product unless there is an agreement to do so.…

    • 435 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Marketing Mix of Zara - Flagship Store
    • 2563 Words
    • 11 Pages

    Marketing Mix of Zara - Flagship Store

    Dutta, D. (2002) Retail @ at the speed of fashion. Available from: http://www.3isite.com/articles/ImagesFashion_Zara_Part_I.pdf [Accessed 20 April, 2010]…

    • 2563 Words
    • 11 Pages
    Best Essays
    Read More
  • Powerful Essays

    Impact of Foreign Direct Investment (Fdi) in India’s Retail Sector.
    • 4292 Words
    • 18 Pages

    Impact of Foreign Direct Investment (Fdi) in India’s Retail Sector.

    ABSTRACT: Retailing in India is one of the pillars of its economy and accounts for about 15 percent of its GDP. Organized retailing is absent in most rural and small towns of India. Supermarkets and similar organized retail stores account for just 4 percent of the market. The main fear of FDI in retail trade is that it will certainly disrupt the livelihood of the poor people engaged in this trade. The opening of big markets or foreign-sponsored departmental outlets will not necessarily absorb them; rather they may try to establish the monopoly power in the country. Challenges to the retail trade in general include, geographically dispersed population, complex distribution network, little use of IT systems, limitations of mass media and existence of counterfeit goods. FDI is a major source of external finance which means that countries with limited amounts of capital can receive finance beyond national borders from wealthier countries. Until 2011, Indian government denied foreign direct investment (FDI) in multi-brand retail, forbidding foreign groups from any ownership in supermarkets, convenience stores or any retail outlets. But, single-brand retail was limited to 51 percent ownership with government approval. But now, the government continues the hold on retail reforms for multi-brand stores. There are some, who are in favour of the entry of FDI in multi brand retail in India and some against it.…

    • 4292 Words
    • 18 Pages
    Powerful Essays
    Read More

Related Topics