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American Eagle Outfitters Research Paper

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American Eagle Outfitters Research Paper
American Eagle Outfitters
From Wikipedia, the free encyclopedia
American Eagle Outfitters, Inc.

Type
Public (NYSE: AEO)

Founded 1977

Headquarters Pittsburgh, Pennsylvania

Area served United States

Key people Jay L. Schottenstein (Chairman)
James V. O'Donnell (CEO)
Roger S. Markfield (Vice Chairman)
Susan P. McGalla (President & CMO)
Industry
Retail
Products
Apparel, footwear, accessories

Revenue
▲$2.8 billion USD (2006)

Employees
20,600 (2005)
Parent
Retail Ventures

Website www.ae.com American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in the South Side neighborhood of Pittsburgh, Pennsylvania. It was founded in 1977 by Sean Peters and Frank Perretta as a subsidiary of Retail Ventures Incorporated, a company which also owned and operated Silverman's Menswear. The Silvermans sold …show more content…
Customers in-store through a simple sign-up process are given a physical "All-Access Pass", which is about the size of a credit card. If you register online for the AE All-Access Pass, you will be prompted to print off a temporary pass, while the actual card will be mailed to you in 2-3 weeks. Customers receiving the pass are also given two cards for their key rings and multiple stickers for MP3 players as well as cell phones. Customers earn points when they present the card to the cashier at the store or enter the card number while checking out at AE.com. Each type of product earns a different amount of points – for example, jeans are worth 20 points. If you collect 50 points, you'll receive a 10% off coupon, 100 points earns you a 20% off coupon, and so on and so forth. Customers can earn coupons up to 40% off and are given 15% off up to seven days before and up to seven days after anyone in their household's birthday. The rewards are mailed out 4 times a year: once in January, April, July and
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