Electronic Business Systems - Enterprise Business Systems

ATR 305

ELECTRONIC BUSINESS SYSTEMS

CEYDA ZA I M
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ENTERPRISE BUSINESS SYSTEMS
 Cross-Functional Enterprise Applications
 Customer Relationship Management  Enterprise Resource Planning  Supply Chain Management  Enterprise Application Integration

 Enterprise Collabration Systems

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ENTERPRI SE BUSI NESS SYSTEMS

INTRODUCTION

 E-Business Applications The usage of web enabled networks which provides all the shared information of e -commerce (buying, selling, marketing etc.), enterprise communications and collabrations, the ongoing process between partners.

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ENTERPRISE BUSINESS SYSTEMS

CROSS-FUNCTIONAL ENTERPRISE APPLICATIONS
 I ntegrated combinations of information subsystems that share informati on resources and support business process es across the functional units  A strategi c way to use I T to share informati on resources & improv e efficiency & effectiv eness  I nstalling softwares from SA P, Oracle, Microsoft, I BM  Focused on supporti ng integrated groups of business proces s es inv ol v ed in operati ons .

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ENTERPRISE BUSINESS SYSTEMS

CROSS-FUNCTIONAL ENTERPRISE APPLICATIONS
 Enterprise Application Architecture
Many companies install these major e -business applications. Following figure shows the interrelationships of the basic components, processes and interfacesof the softwares.

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ENTERPRISE BUSINESS SYSTEMS

CROSS-FUNCTIONAL ENTERPRISE APPLICATIONS
 Enterprise Application Architecture

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ENTERPRISE BUSINESS SYSTEMS

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
What is CRM?
 Knowing the Customer in large businesses, too many customers and too many ways customers interact with firm  „Capture and integrate customer data from all over the organization  „Consolidate and analyze customer data  „Distribute customer information to various systems and customer touch points across enterprise  „Provide single enterprise view of customers

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