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Innovating Business Software: Customer Relationship Management

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Innovating Business Software: Customer Relationship Management
Development, Implementation, and Diffusion

Internal Business Environment

Other business systems or complementary products that might integrate with your business software application:

Other business systems that might integrate with our business software applications are Microsoft Dynamics and SAP AG. Microsoft products are familiar software used by many people so Microsoft Dynamics CRM can reduce time required to learn how to use the software. Force.com has a proven real-time integration system that can work well with on-premise applications from Microsoft, Oracle, and SAP. The changes in technology today has proven to customers that internet based software is the way to go. Chief Executive, Mark Benioff states that Salesforce.com has focused on selling programs that perform specific tasks on a PC or handheld computer. (HAMM, 2007) By establishing an external cloud services that works well with Amazon Web Services, Facebook, Google App Engine, and Twitter, Salesform.com has designed Informatica cloud to integrate with on-premise apps by SAP, JDE, and Oracle, databases, files, and spreadsheets. The integration of systems is a major endeavor and involves challenges of a technical, organizational, and project management skills during the design phase of the business software. Some systems are designed as standalone systems with little intentions to integrate in the future. Our company will design a software that will allow integration in the future of we see the need to make changes. Salesforce.com Inc is a cloud-based software maker and is the biggest maker of cloud-based software that allows its customers to access it over the internet. Cloud based software is compatible with applications that run on cloud computing systems from Amazon.com, Google, Apple Safari, and Microsoft.

2) Resource requirements
• Windows Internet Explorer 8; or earlier
• Mozilla or Firefox
• Apple-Safari (mobile devices)
• Microsoft



References: Chang, H. (2007). Critical factors and benefits in the implementation of customer relationship management. Total Quality Management, 18 (5). p. 483-508. Hamm, S. (2007). A Big Sales Job For Salesforce.com. Businessweek, (4051), 76 Laudon, K Lundstrom, W. J., & Wright, R. F. (2005). Marketing innovation: The CRM physician interface: Toward a model of physician relationship building. Journal of Medical Marketing, 5(4). Retrieved Nov. 18, 2011, from Business Source Premier database. Picarille, L. (2003). The ABCs of global CRM. DestinationCRM.com. Retrieved from http://www.destinationcrm.com/Articles/PrintArticle.aspx?ArticleID=48124 Quintana, J. (2006). CRM: Not an ancient Chinese secret. Law Journal Newsletters. Retrieved from http://www.clientprofiles.com/articles/LJNCRMArticle_0906.pdf Raab, G, Ajani, R., Gargeya, V., & Goodard, G Taber, D. (2011). How to get smarter about CRM security. CIO. Retrieved from http://www.cio.com/article/682296/How_to_Get_Smarter_About_CRM_Security Teschner, R. (2011). CRM 2011: Stop the fragmentation and start synchronizing your customer systems.Cognizant. Retrieved from http://www.cognizant.com/InsightsWhitepapers/CRM-2011.pdf Van R., Allard C.R., Lemmink, J., & Ouwershoot, H

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