bmw process

Topics: Southwest Airlines, JetBlue Airways, Low-cost carrier Pages: 15 (3797 words) Published: August 15, 2014


Questions for Discussion

1. Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices? * First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need. * JetBlue customers to contract your travel company this time JetBlue, wanted a good service during the flight, as the other American airlines had a basic customer service, which did not feel very comfortable, where they found an airline that will feature an extensive variation of national destinations, also where the client does not feel comfortable with the treatment of the service on board, where he had nowhere to eat, no technology on board, little comfort seats and above very low value of the company to its customers. * National Flights In United States, apart from being very basic and failing to meet the expectations of consumers and transform routine travel to something kind of awkward for people, also did not have the best rates, and this is what people demand, apart from good service to meet their needs also need to optimize resources. The implication for the needs, wants and demands of customers because the bad services of the other airlines it provoked that JetBlue was renewing all his ideology and it will begin to be employed at his culture focusing especially in the complete satisfaction of the client with the airline, for it, it sought to fulfill all the needs that

had the passengers that it was to travel frequently to several destinations, for it JetBlue devoted himself to open new ports of destination to this way cover more places of the country and to be able to be competitive in a national level. Also due to the professionalism of his culture, it began to revolutionize all his system of attention to the client, turning to the client the most important thing for

JetBlue, other airlines were not possessing his Good attention, that’s why JetBlue will change all that and it will transform into the best company of planes with service for more than 5 consecutive years, turning to JetBlue a company of admiring at the moment of treating his clients, also they renewed his planes installing seats of leather to him, it good technology, to be able like that to expire with the expectations of the client. Finally JetBlue managed to be one of the airlines more demands in U.S.A due to his low prices on the Market, which was provoking great demand of the people, since apart from being a company with many national routes, with the best service and the best treatment also it was one of the cheapest airlines to travel. 2. Describe in detail all the facets of JetBlue’s product. What is being exchanged in a JetBlue transaction? JetBlue is focusing on the aspect of Market Offerings, products, services, and experiences, because ideology is based on a comprehensive travel service to the customer in all possible ways, from punctuality, comfort and resources. This company is based mostly on culture instilled in each of its employees, the most important thing for them is that their customers feel good while they´re traveling with JetBlue that your experience is unique, wanting to go back, speak well of the company, make them feel part of it, in order to better understand what the customer orders every day, so you can be more complete and better competition to the other airlines in the market. Your product is very comprehensive because their planes are new and equipped with all the technology on board, in order to provide good customer service and a great experience to be carried on board. JetBlue also focused on the aspect of Customer Value and Satisfaction because the most important thing for the company is that the customer comes back, that the...
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