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Jet Blue Case Study

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Jet Blue Case Study
Individual Case Analysis

JetBlue Headquarters, Forest Hills, New York.

Summary Statement

JetBlue Airways, an American low-cost airline, headquartered in Forest Hills, New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel, setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment, flat-screen TV’s on each seat, live digital satellite radio for all passengers, one-way tickets and no weekend stay over requirements to receive their cheaper fares.

Analysis

The case of JetBlue illustrates JetBlue’s plan to succeed, and be among the few airlines that have had longevity. Dave Neeleman was the founder of Morris Air, which was later purchased by Southwest Airlines in the mid 1990s. Neeleman models the operation of JetBlue after Southwest Airlines, in doing so JetBlue only operates one type of airline, the Airbus A 320, as a result they will only need to train and FAA certifies their crew of pilots, flight attendants and mechanics on only that kind of plane. JetBlue also operates from smaller airports instead of the busy international airports, in an effort to save on landing fees there’s also a lot less traffic, so airlines are easier to turn. JetBlue is also able to save on flight cost due to the fact that they operate newer airlines that require less maintenance, and a nonunionized workforce, making their wages a lot lower than those of established airlines.
As David Neeleman stated in a Dec 14th, 2006 article, he stated that “The best experience in the skies just got better,” he stated customers loved flying JetBlue because they get more value for their dollar, as they will receive amenities like, 36 channel of free DIRECTV programming, unlimited snacks, and more inches of legroom than any other U.S. airlines’ coach cabin. This means whether you are traveling for business or pleasure, that extra legroom



References: Bailey, Jeff. (Feb.19, 2007). JetBlue’s CEO Is ‘Mortified’ After Fliers Are Stranded. Retrieved August 30th, 2008 from www.nytimes.com Salter, Chuck. (May 2004). Calling JetBlue. Retrieved August 30th, 2008 from www.FastCompany.com. Williams, Chuck. (2007). JetBlue Headquarters, Forest Hills, New York. N.A. (Dec 14, 2006). Taking the JetBlue Experience to new Heights—New A320 Cabin Configuration Will Give Customers More Inches of Legroom Than Any Other Airlines’ Coach Cabin. Retrieved August 30th, 2008 from www.primenewswire.com.

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