"Southwest Airlines" Essays and Research Papers

1 - 10 of 500

Southwest Airlines

Marcio Cesar dos Santos Southwest Airlines 1) CQ: What are the key motivational strategies used by Southwest? Investing in People: As argued by Ann Rodes, Southwest’s competitive advantage come from people, so they has invested time and money to build a cohesively team work, developing in each one a strong sense of esteem and self-actualization. “Recognizing that our people are the competitive advantage, we deliver the resources and services to prepare our people to be winners, to support...

Premium Cross-cultural communication, Dallas, Herb Kelleher 901  Words | 4  Pages

Open Document

Southwest Airlines

Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy, Mission, Vision, Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (www.southwest.com). This mission both describes the company's approach to its workforce, and the customer at large. Rather than...

Premium Gary C. Kelly, Organizational studies, Herb Kelleher 1664  Words | 7  Pages

Open Document

Southwest Airlines Case Analysis

Southwest Airlines Case Analysis Problem As a fledgling operation, how does a startup company compete within an established market in terms of price, performance and promotion Issues On February 1, 1973 Braniff airlines announced a half-price “Get Acquainted Sale” on all flights between Dallas and Houston. This was Southwest Airlines most profitable route. Southwest had to decide how to respond to Braniff Airlines move. Southwest Airlines is a startup business * They faced barriers to...

Premium Pacific Southwest Airlines, Southwestern United States, Dallas 1266  Words | 6  Pages

Open Document

Southwest Airlines: Organizational Commitment and Communication Paper

Southwest Airlines: Organizational Commitment and Communication Paper Communications for Accountants COM/530 Southwest Airlines: Organizational Commitment and Communication Paper   Southwest Airlines’ strong organizational culture is reflected in its mission as shown in its website: “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” Southwest is a company that not only excels in customer service...

Premium Organizational culture, Organizational studies and human resource management, Southwest Airlines 1228  Words | 5  Pages

Open Document

Southwest Airlines

Contents Page 1. An Introduction to Southwest Airlines 1.1 Beginnings 1 1.2 Culture ...

Premium Herb Kelleher, AirTran Airways, Orlando International Airport 541  Words | 3  Pages

Open Document

Southwest Airlines

Southwest Airlines’ Corporate Strategy & Control System Southwest Airlines became one of the most admired airlines in the world based on their dedication to their customers and the corporate strategies their leadership instituted. Their leadership created a different corporate culture that CEO Herb Kelleher and his company are devoted to the philosophy of putting employees first (Govindarajan, pg. 115). In doing so, Southwest was able to instill a management control system that relied on...

Premium Low-cost carrier, Southwest Airlines, Control system 1317  Words | 6  Pages

Open Document

Southwest Airlines

Analysis “Southwest Airlines 2008” Valerie Deneen The University of Iowa Case Analysis “Soutwesth Airlines 2008” U.S. Airline Industry Overview Ever since the Wright brothers successfully flown the first airplane in 1903, air travel had become one of the most popular means of long distance travel. From 1937 to 1978, air transportation was part of public utilities and was regulated by the federal Civil Aeronautics Board in the U.S. Airfares, routes, schedules, and number of airlines, were all...

Premium Airline, AirTran Airways, ATA Airlines 1804  Words | 6  Pages

Open Document

Internal Analysis of "Ryanair-The "Southwest" of European Airlines" case

Ireland and Gatwick Airport, the second busiest airport in London after Heathrow. Later on, regulatory authorities permitted the Ryanair Airlines to have at least four flying flights a day on Dublin-London route, with more seating capacity. Nowadays, Ryanair, with its rapid growth, occupies the most sought position in its own field, being "Britain's favorite airline" and the oldest-low cost air carrier in Europe. The goal of my internal analysis on Ryanair is to focus on resources and capabilities...

Premium Boeing 737, London Stansted Airport, Aer Lingus 2150  Words | 7  Pages

Open Document

Southwest Airlines

Eunice Kelly MBA 522 Marketing Southwest Airlines case analysis 1. In what ways might airline customers be segmented? Airline customers might be segmented when groups with varying needs and wants are recognized. They can be segmented on a number of different types of things; such as age, gender, location, buying behavior, and demographics. a. Which segments or niches would you consider Southwest’s prime targets? Southwest’s prime targets would be that of business and leisure travelers....

Premium Want, Pricing, Southwest Airlines 684  Words | 3  Pages

Open Document

Southwest Airlines

Running head: SOUTHWEST AIRLINES Southwest Airlines William F. White Grand Canyon University Introduction Southwest Airlines took their first flight in June 18, 1971. The company got underway more then four years earlier but had a number of tough lawsuits against them before they were able to get their first plane up in the air. Southwest Airlines began serving the Texas cities of Dallas, Houston and San Antonio. And then in 1979, Southwest Airlines finally made their first voyage outside...

Premium Southwest Airlines, Boeing 737, ATA Airlines 1025  Words | 5  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free