"Jetblue Airways" Essays and Research Papers

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Jetblue Airways

SUBJECT: JetBlue Airways Key strategic issues faced by JetBlue Airways JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier, providing quality customer service at competitive prices. Basically, the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions, the following key strategic issues...

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Jetblue Airways Ipo Valuation

JetBlue Airways IPO Valuation Summary In July 1999, David Neeleman announced his plan to launch a new airline that would bring “humanity back to air travel.” Despite the fact the airline industry had 87 new-airline failures in U.S. over the past 20 years. Neeleman’s plan convinced a group of investors and quickly raised $130 million from venture-capital community. This is the way JetBlue Airways established. With its strong capital base, JetBlue acquired a fleet of new Airbus A320 aircraft and...

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Jetblue Airways: Crafting and Executing Strategy

JETBLUE AIRWAYS Paper 1: Crafting & Executing Strategy Strayer University BUSS 599: Strategic Business Table of Contents Introduction…………………………………………………………………..….…….p. 3 Trends in the Airline Industry……..……………………………….………..…….......p. 4 Jet Blue’s Strategic Intent………..……………..…………………..……..……..........p. 4 Jet Blue’s Financial Objectives and Related Success………………..…..…….....…...p. 5 Strategic Elements…………………………………………..……….…..……........…p.5 Jet Blue’s Strategies for the Future…………………………………………...

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Jetblue

1) What is JetBlue strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion? # 1 Based on the company's 10-K/A filing with the SEC, JetBlue's strategy for success is product leadership with customer value proposition. As a matter of fact, this is JetBlue's core strategy, "provides high-quality customer service at low fares primarily on point-to-point...

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Jetblue Airways: Starting from Scratch - Case Analysis

Executive Summary JetBlue Airways, the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage, JetBlue needs to continue...

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Jetblue Airlines

JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach, by ensuring the main elements were in place prior to starting operations. Compared to JetBlue's counterparts that started up their airlines in the 1980's and 1990's, JetBlue began with a highly experienced senior management team, dedicated core values, and plenty of capital to ride out the low times. JetBlue's strengths and opportunities compared to the industry are: Strength & Opportunities: • Highly...

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Jetblue

JetBlue Airways “Before” & “After” JetBlue Airways “Before” & “After” Project Outline Group A/Academic Group 10 Project Outline Jet blue – Competitive advantage Use of IT by JetBlue IT to create competitive advantage a. Ticket sales moved to online system through user-friendly website (www.JetBlue.com) or electronic ticketing (kiosks at the airport) led to: * Decreased costs required for on-call reservation and * Saved on enormous amount in travel...

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JETBLUE

UPDATING As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014)...

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JetBlue Case

 JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel,” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest, ATA, Frontier and others (Bruner 2002). With a strong and experienced management team, having Continental Airlines’ former vice-president as president and COO, and Southwest Airlines’ former executive vice-president and treasurer as CFO, David Neeleman believed that his new airline would thrive. Neeleman...

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Jetblue Case Study

1. Describe the “JetBlue Experience.” How is it related to the company’s overall business strategy? With the JetBlue Airways experience, passengers enjoyed free amenities such as watching live satellite TV, listening to XM satellite radio, brand name snacks, coffee and drink. Passengers can also experience paperless ticketing, assigned seating with more legroom. These experiences have helped to streamline JetBlue’s business strategy as being the best customer service in the airline industry. ...

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