Bbm Unit Guide
Department of Marketing, Tourism and Hospitality Faculty of Business, Economics and Law
BRANDING AND BRAND MANAGEMENT MKT2BBM
Subject Learning Guide
Semester Two 2013 Melbourne Subject Coordinator: Tanvir Ahmed
ENQUIRIES Tanvir Ahmed Lecturer La Trobe University Victoria 3083
T 03 94792566 F 03 9479 3669 E a.tanvir@latrobe.edu.au www.latrobe.edu.au
Table of Contents
SUBJECT DETAILS GENERAL DETAILS ENROLMENT REQUIREMENTS STAFF CONTACTS SUBJECT DESCRIPTION SUBJECT INTENDED LEARNING OUTCOMES (SILOS) FACULTY GRADUATE CAPABILITIES LEARNING ACTIVITY SUMMARY ASSESSMENT AND FEEDBACK SUMMARY LEARNING RESOURCES STUDENT FEEDBACK ON SUBJECT SURVEY ACADEMIC INTEGRITY SCHEDULE OF LEARNING ACTIVITIES SESSION PLAN LEARNING ACTIVITY DETAILS ASSESSMENT AND FEEDBACK DETAILS DETAILED GRADING CRITERIA FOR WRITTEN WORK ASSESSMENT TASK 1, 2, 3, & 4 LEARNING RESOURCES READINGS LEARNING MANAGEMENT SYSTEM (LMS) LIBRARY STUDENT SUPPORT SERVICES ACADEMIC INTEGRITY SPECIAL CONSIDERATION EXTENSIONS, LATE SUBMISSIONS AND PENALTIES 3 3 3 3 3 3 4 4 4 4 4 4 5 5 5 6 7 7 8 8 9 9 10 10 10 10
La Trobe University
2
Subject Details
GENERAL DETAILS Subject Code: Teaching Period: Credit Points: MKT2BBM Semester Two 15 Subject Title: Location(s): Mode: Branding and Brand Management Melbourne Level: 2nd year, Undergraduate
ENROLMENT REQUIREMENTS Prerequisites: Co-requisites: Incompatibles: Assumed Skills & Knowledge: It is assumed that students undertaking this unit possess an understanding of the principles of marketing. If you have not taken the first year marketing subject, please see the one of the teaching staff for advice and additional recommended readings.
Special Study Requirements: STAFF CONTACTS Subject Coordinator & lecturer: Email: Location: Tutor: Email: Location: SUBJECT DESCRIPTION Strategic Brand Marketing is the process of organizing marketing activities around the introduction, promotion and optimization of brands and brand portfolios. Since brands are
BRANDING AND BRAND MANAGEMENT MKT2BBM
Subject Learning Guide
Semester Two 2013 Melbourne Subject Coordinator: Tanvir Ahmed
ENQUIRIES Tanvir Ahmed Lecturer La Trobe University Victoria 3083
T 03 94792566 F 03 9479 3669 E a.tanvir@latrobe.edu.au www.latrobe.edu.au
Table of Contents
SUBJECT DETAILS GENERAL DETAILS ENROLMENT REQUIREMENTS STAFF CONTACTS SUBJECT DESCRIPTION SUBJECT INTENDED LEARNING OUTCOMES (SILOS) FACULTY GRADUATE CAPABILITIES LEARNING ACTIVITY SUMMARY ASSESSMENT AND FEEDBACK SUMMARY LEARNING RESOURCES STUDENT FEEDBACK ON SUBJECT SURVEY ACADEMIC INTEGRITY SCHEDULE OF LEARNING ACTIVITIES SESSION PLAN LEARNING ACTIVITY DETAILS ASSESSMENT AND FEEDBACK DETAILS DETAILED GRADING CRITERIA FOR WRITTEN WORK ASSESSMENT TASK 1, 2, 3, & 4 LEARNING RESOURCES READINGS LEARNING MANAGEMENT SYSTEM (LMS) LIBRARY STUDENT SUPPORT SERVICES ACADEMIC INTEGRITY SPECIAL CONSIDERATION EXTENSIONS, LATE SUBMISSIONS AND PENALTIES 3 3 3 3 3 3 4 4 4 4 4 4 5 5 5 6 7 7 8 8 9 9 10 10 10 10
La Trobe University
2
Subject Details
GENERAL DETAILS Subject Code: Teaching Period: Credit Points: MKT2BBM Semester Two 15 Subject Title: Location(s): Mode: Branding and Brand Management Melbourne Level: 2nd year, Undergraduate
ENROLMENT REQUIREMENTS Prerequisites: Co-requisites: Incompatibles: Assumed Skills & Knowledge: It is assumed that students undertaking this unit possess an understanding of the principles of marketing. If you have not taken the first year marketing subject, please see the one of the teaching staff for advice and additional recommended readings.
Special Study Requirements: STAFF CONTACTS Subject Coordinator & lecturer: Email: Location: Tutor: Email: Location: SUBJECT DESCRIPTION Strategic Brand Marketing is the process of organizing marketing activities around the introduction, promotion and optimization of brands and brand portfolios. Since brands are