Business Analysis of Apple Inc.
Business Analysis of Apple Incorporated
Sarah Norton
MGT/521
May 16, 2011
Jerry Davis Business Analysis of Apple Incorporated Apple Incorporated is a company that has made their mark in designing and marketing electronics, computer software, and personal computers. Some of Apple Incorporated’s most notable products include the Macintosh computer, the iSeries; iPod, iPhone, and iPad. Along with these computer applications Apple Incorporated also runs the iTunes store; a multimedia site where music, movies, and television shows. There branding genius has led to $65.23 billion dollars in sales in 2010. Looking at Apple Incorporated as a mutual fund manager it is important to perform a business analysis of the company to decide if it is wise to invest in this company.
SWOT Analysis
The strength of Apple Incorporated includes strong brand image and marketed financial performance. Weaknesses of Apple Incorporated are product recall and the competitive market of electronics including IBM, HPQ, and Dell. Opportunities for Apple Incorporated include demand for smartphones and continued growth of need for mobile computers as society has become more mobile and needs for technology flourish. Threats to the growth of Apple Incorporated include competition, dependence on specific suppliers, and environmental concern that Apple Incorporated is not a green company. The stakeholders of Apple Incorporated include shareholders, lenders, apple employees, manufacturers and their employees, customers, suppliers, and the music industry. All stakeholders have unique interests in the productivity and development of Apple Incorporated products. Shareholders are looking for growth and the chance to gain a return on their investments. As the company grows and earns more money stock goes up and gives shareholders confidence in Apple Incorporated Lenders have vested interest on success and innovation of Apple Incorporated because
Sarah Norton
MGT/521
May 16, 2011
Jerry Davis Business Analysis of Apple Incorporated Apple Incorporated is a company that has made their mark in designing and marketing electronics, computer software, and personal computers. Some of Apple Incorporated’s most notable products include the Macintosh computer, the iSeries; iPod, iPhone, and iPad. Along with these computer applications Apple Incorporated also runs the iTunes store; a multimedia site where music, movies, and television shows. There branding genius has led to $65.23 billion dollars in sales in 2010. Looking at Apple Incorporated as a mutual fund manager it is important to perform a business analysis of the company to decide if it is wise to invest in this company.
SWOT Analysis
The strength of Apple Incorporated includes strong brand image and marketed financial performance. Weaknesses of Apple Incorporated are product recall and the competitive market of electronics including IBM, HPQ, and Dell. Opportunities for Apple Incorporated include demand for smartphones and continued growth of need for mobile computers as society has become more mobile and needs for technology flourish. Threats to the growth of Apple Incorporated include competition, dependence on specific suppliers, and environmental concern that Apple Incorporated is not a green company. The stakeholders of Apple Incorporated include shareholders, lenders, apple employees, manufacturers and their employees, customers, suppliers, and the music industry. All stakeholders have unique interests in the productivity and development of Apple Incorporated products. Shareholders are looking for growth and the chance to gain a return on their investments. As the company grows and earns more money stock goes up and gives shareholders confidence in Apple Incorporated Lenders have vested interest on success and innovation of Apple Incorporated because
References: Abimbola, T. (2010). Brand Strategy as a Paradigm for Marketing Competitive. Journal of Brand Management, 18( ), 177-179. Apple Inc. (2011). Apple and the Environment. Retrieved from http://www.Apple.com Schultz, P., & Helicoid, D. Journal of Critical Incidents, 3( ), 42-49.