Audience-Focused Communication Matrix

Topics: Communication, Sales, Customer service Pages: 2 (510 words) Published: October 16, 2011
Axia College Material
Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

* What are some audience characteristics you need to consider? * What communication channels would be appropriate and why? * What would you do to ensure your message is effective? * What are some considerations you must keep in mind given the diversity of the audience?

Audience-Focused Communication|
Audience| Audience Characteristics| Channels of Communication| Strategies to Ensure Effective Messages| Audience Diversity Considerations| Managers| Mangers should be mindful of the work history of their audience. This would let me know to be very detailed in my findings. Also I would need to find with level of management are they currently at.| With our managers I would keep it direct. I would use numbers and simple facts to show growth. I think they could relate to this type of information much easier.| I would talk to them from the stand point of togetherness and keeping a strong team. By letting them know everything starts and ends with them at the helm. This strategy has been proven to be very successful.| When communicating with any given audience, you should always be mindful of the diversity in that audience. You could have different religious and moral groups that could be offended by your words. When you keep this in mind you always communicate effectively. | Salespeople| Salespeople should be mindful of the economic background of their audience. This would allow me to cater my words in a specific way. I’ve been in sales for a long time, so I now this works first hand.| With our Salespeople I would keep it fun. I would use channels of communication that show just how they contributed to our sales progress. I would push them even harder for the next quarter.| I would talk to the salespeople from the standpoint of pure excitement. I would potential...
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