Chilean Copper Mine

Topics: Rhetoric, Chile, Mining, Corporation, American films, Ethos / Pages: 4 (1073 words) / Published: Mar 14th, 2015
Chilean Copper Mine
BCOM/275
Resource: ―Over 30 Workers Trapped After Chilean Copper Mine Collapse‖ article found in the Electronic Reserve Readings.
Research additional articles and information about the Chilean mine collapse.
Write a 700- to 1,050-word paper using this and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions:
 What are some considerations to remember given the different roles and people in the audience?

o What would be the potential needs of the families of the miners in receiving a message about this incident? o What would be the potential needs of the company’s employees when receiving a message about this incident?

 What actions must you take before and after the message is delivered to ensure that it was received as intended?

Chilean Copper Mine On August 5, 2010, 33 workers were trapped 2,300 feet underground due to a copper mine collapse in Chile. Rescuers started working right away in locating the miners, sending provisions, and strategizing in getting them out. Family members, company employees (miners), company board members, politicians, and concerned citizens followed the events wondering what happened, what will be done, and hoping that the miners will be rescued in time. As communications are prepared the mining company must be careful in what information and how much information is shared to each audience in consideration of their needs, and maintaining company public confidence. Providing too much information as they develop will psychologically affect the trapped miners, and providing unfiltered information to the public as they are found may destroy the company’s public image. “Psychologically, we have to try to keep them on the right track,” said Laurence Golborne, Chile’s mining minister. “They are miners, so they understand the situation they are living. They understand that we have to go through 700 meters of solid rock to rescue



References: Berrionuevo, A. (2010, August 24). A RElieved Chile Braces for a Long Mine Rescue. New York Times, The. Retrieved from http://www.nytimes.com/2010/08/25/world/americas/25chile.html?pagewanted=all Weik, J. (2010). Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin Daily, (224), 65. Cheesebro, T., O 'Connor, L., & Rios, F. (2010). Communicating in the Workplace. Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/content/eReader.aspx?assetMetaId=734d321c-7a7a-4041-aeac-236c7981ac6e&assetDataId=a3bdae7d-7b65-4e40-b62c-bf1271aaaeec&assetpdfdataid=35408b01-1f41-49f2-a606-b9a0e1238cd4.

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