Asus Industry Analysis
Executive Summary
Company
* Segmentations served * Strategies used (B2B) * Competitive Advantages * SWOT
Customer
* Trends * Segmentation * Opportunities & Threats
Competitive
* Porters Five Forces * Direct competitors * Competitive Trends
Channel
* Balance of Power * Key Relationships * Technology * Opportunities & Threats
Control
* State/Federal regulations * Domestic/International Regulations * Governmental * Conclusion * References
Computer Inc.
Industry Analysis
Group Members:
C. McGlothen
M. DelliQuadri
G. Hall
P. Clark
J. Robinson
MKTG 4540-001
Ms. Lora Cramer
Introduction and Objective
As a leading manufacturer AsusTek is able to perfectly meet the needs of today’s digital home and office. Inspiring Innovation is the foundation that we stand by. We strictly adhere to our “Asus way of total quality management” within every line we offer. Computer manufacturing company AsusTek offers a wide variety of technology consisting of laptops, personal computers, motherboard, broadband products, graphic cards, liquid crystal display, mobile telephones, pocket pc’s, server motherboards, server systems, computer accessories and peripherals. Jonney Shih (Chairman of ASUSTek Computer Inc.) “Success stems from the generation of new ideas to create a world of constant flux and change, an open environment where exciting possibilities emerge. That is inspiring innovation” is the philosophy that the company stands behind.
AsusTek strives to not only be the leading consumer technology brand but to remain focused on safeguarding our planet by producing eco-free products. We produced the industries first lead-free and halogen-free motherboard. Overseas a green supply chain management system maintains an online database of green vendors. According to the RoHS industry guidelines they restrict 6
Company
* Segmentations served * Strategies used (B2B) * Competitive Advantages * SWOT
Customer
* Trends * Segmentation * Opportunities & Threats
Competitive
* Porters Five Forces * Direct competitors * Competitive Trends
Channel
* Balance of Power * Key Relationships * Technology * Opportunities & Threats
Control
* State/Federal regulations * Domestic/International Regulations * Governmental * Conclusion * References
Computer Inc.
Industry Analysis
Group Members:
C. McGlothen
M. DelliQuadri
G. Hall
P. Clark
J. Robinson
MKTG 4540-001
Ms. Lora Cramer
Introduction and Objective
As a leading manufacturer AsusTek is able to perfectly meet the needs of today’s digital home and office. Inspiring Innovation is the foundation that we stand by. We strictly adhere to our “Asus way of total quality management” within every line we offer. Computer manufacturing company AsusTek offers a wide variety of technology consisting of laptops, personal computers, motherboard, broadband products, graphic cards, liquid crystal display, mobile telephones, pocket pc’s, server motherboards, server systems, computer accessories and peripherals. Jonney Shih (Chairman of ASUSTek Computer Inc.) “Success stems from the generation of new ideas to create a world of constant flux and change, an open environment where exciting possibilities emerge. That is inspiring innovation” is the philosophy that the company stands behind.
AsusTek strives to not only be the leading consumer technology brand but to remain focused on safeguarding our planet by producing eco-free products. We produced the industries first lead-free and halogen-free motherboard. Overseas a green supply chain management system maintains an online database of green vendors. According to the RoHS industry guidelines they restrict 6