Asus Industry Analysis

Topics: Netbook, Laptop, Asus Pages: 8 (1957 words) Published: April 30, 2012
Executive Summary
* Segmentations served
* Strategies used (B2B)
* Competitive Advantages
* Trends
* Segmentation
* Opportunities & Threats
* Porters Five Forces
* Direct competitors
* Competitive Trends
* Balance of Power
* Key Relationships
* Technology
* Opportunities & Threats
* State/Federal regulations
* Domestic/International Regulations
* Governmental
* Conclusion
* References

Computer Inc.

Industry Analysis

Group Members:
C. McGlothen
M. DelliQuadri
G. Hall
P. Clark
J. Robinson

MKTG 4540-001
Ms. Lora Cramer

Introduction and Objective
As a leading manufacturer AsusTek is able to perfectly meet the needs of today’s digital home and office. Inspiring Innovation is the foundation that we stand by. We strictly adhere to our “Asus way of total quality management” within every line we offer. Computer manufacturing company AsusTek offers a wide variety of technology consisting of laptops, personal computers, motherboard, broadband products, graphic cards, liquid crystal display, mobile telephones, pocket pc’s, server motherboards, server systems, computer accessories and peripherals. Jonney Shih (Chairman of ASUSTek Computer Inc.) “Success stems from the generation of new ideas to create a world of constant flux and change, an open environment where exciting possibilities emerge. That is inspiring innovation” is the philosophy that the company stands behind. AsusTek strives to not only be the leading consumer technology brand but to remain focused on safeguarding our planet by producing eco-free products. We produced the industries first lead-free and halogen-free motherboard. Overseas a green supply chain management system maintains an online database of green vendors. According to the RoHS industry guidelines they restrict 6 hazardous substances but we further restrict an addition 31 substances for the safety of our customers, employees, and the earth

From Environmental Analysis To Industry Analysis.
Environmental to industry analysis
* 2008, joined with Intel and Tsann Kuen Enterprise, to launch “PC Recycling for a Brighter Future” (collects and recycles old notebooks, PCs, and LCD monitors) * 1,200+ used products were refurbished and donated to needy users * Produced first lead-free and halogen-free motherboard

* First notebook manufacturer to receive EPD and EU Flower Eco certificates * Received recognition for efficient design at 2011 Energy Star Award Ceremony Apple products are lead, BFR, PVC, and mercury free. Glass used for production is arsenic-free. Determinants of Industry, Profit, and Competition

* I remember you saying something about the chart below

ASUS Recognized for Energy Efficient Product Design at 2011 ENERGY STAR Award Ceremony 1/6/2011
ASUS Ranked Highest Among Environmentally Friendly Electronic Products in the 2010 Greenpeace Electronics Survey 10/20/2010
ASUS Receives Top Marks from Electronics TakeBack Coalition for Recycling Efforts 10/19/2009  
ASUS Produces the World's First Notebook Computer to Receive Carbon Footprint Certificate 10/12/2009     
ASUS' EPD and Carbon Footprint Experience Sharing and Awarding Ceremony  7/31/2009     
ASUS Releases Corporate Sustainability Report for Fiscal Year 2008, Receiving the GRI-checked Application Level B Icon 4/10/2009        
ASUS Strikes EPEAT Gold Again with VH Series LCD Monitors 
ASUS Leads the Way for Greener Computing with Launch of Halogen-free Product Processes across Major Product Lines  12/26/2008 
ASUS N20A Notebook receives WinHEC Award   
ASUS Conferred World's First EuP Certification for Portable Notebooks for Its N Series Notebooks 11/21/2008 
ASUS Becomes World's First to Receive Both EU Flower and Czech Eco Label...
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