Preview

A Comprehensive Financial Analysis

Powerful Essays
Open Document
Open Document
1875 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Comprehensive Financial Analysis
A Comprehensive Financial Analysis
Of
TOYS R US

TABLE OF CONTENTS

Company Overview ....................................................... 4
Key Facts........................................................................ 4
Business Description.................................................... 5
History ............................................................................ 6
Key Employees .............................................................. 7
Major Products And Services..................................... 12
Products And Services Analysis................................ 13
SWOT Analysis ............................................................ 14
Top Competitors .......................................................... 18
Company View ............................................................. 19
Locations and Subsidiaries........................................ 24

HISTORY

Toys "R" Us was established in 1948 as a baby furniture store in Washington DC, by
Charles Lazarus at the young age of 25 . Mr. Lazarus began a business totally dedicated to kids and their needs just in time for the post-war baby boom era. The store started off by selling baby toys first, and then toys for older children, as it responded to customer demand. In 1957, Lazarus opened the first toy supermarket, which combined specialty retailing and off-price positioning. In May 1999, the company formed a new division, Toysrus.com. The following year, Toysrus.com teamed up with Amazon.com to form a co-branded online toy store.

ANALYSIS OF TOY R US' MAJOR INDUSTRY

Toys "R" Us specializes in the provision of toys, apparel and baby needs to children and their families. The Toys "R" Us family, which includes Toys "R" Us, Babies "R" Us,
Imaginarium and Toysrus.com. It has operations in 25 countries, mainly the US,
Japan, Canada, and Europe, and sells toys, games, bicycles, sporting goods, VHS video tapes, electronic and video games, small
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Mkt 421 Marketing Plan Phase 1 Business Plan
    • 2034 Words
    • 9 Pages

    Mkt 421 Marketing Plan Phase 1 Business Plan

    Best Buy is making their kids products easier to find and to purchase. With the marketing strategy, Best Buy notices a high conversion rate of children’s products, but doesn’t want to dilute their other client segments by turning the culture of Best Buy into a kid’s store. Best Buy has found a way to grow their child customer base, while making it easy and convenient for the parents, children and other customer segments.…

    • 2034 Words
    • 9 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Accounts Project: Tootsie Roll
    • 649 Words
    • 3 Pages

    Accounts Project: Tootsie Roll

    | | | |Complete one paragraph profiling each company's business including information such as a brief history, where they are located, number of employees, the products they sell, etc. Please reference any websites you used | | | | | | | | |used for the Profiles on the Bibliography tab. | | | | | | | | | | | | | |…

    • 649 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Bus-110 Chapter 7
    • 351 Words
    • 2 Pages

    Bus-110 Chapter 7

    2. Seasonal sales are the main weakness for Toys R Us, however they could be overcome by playing to their strengths of the brand Babies R Us. Babies aren’t seasonal and can help strengthen the Toys R Us issue of seasonal sales.…

    • 351 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Comprehensive Annual Financial Analysis Paper
    • 1809 Words
    • 8 Pages

    Comprehensive Annual Financial Analysis Paper

    Guam makes history as the first U.S. territory to ever submit the federally-mandated Comprehensive Annual Financial Report also known as the CAFR. A CAFR is a standardize report that tells the federal government how the local government collected and spent money, and what’s going on with the local economy and community. The CAFR serves a number of purposes for citizens, investors, and anyone keen on monitoring how the local government is progressing. The purpose of this paper is to provide…

    • 1809 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Lego Company Case Study Essay
    • 546 Words
    • 3 Pages

    Lego Company Case Study Essay

    Customers are more active in Toys “R” Us and they are more likely to be joiners, critics and creators than the U.S average. New strategy like using Facebook (where it earned more than a million fans) is major tool to attract more joiners.…

    • 546 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Toys For Tots Case Study
    • 493 Words
    • 2 Pages

    Toys For Tots Case Study

    Marine Gunnery Sgt. Andrell Durden, program coordinator for the Orlando area, estimates that more than 600 businesses will be collecting toys in 2016. He also pointed out that a number of local events have requested to have a Marine present on behalf of Toys for Tots. Whether it’s a fundraising event, breakfast with Santa, a 5k race or a holiday party, if you ask, the Marines will show up.…

    • 493 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Financial Analysis
    • 1518 Words
    • 5 Pages

    Financial Analysis

    According to the NPV analysis, if the predicted cash flow is correct, opening the sixth restaurant could bring limited profit to the company. From where the investors sit, Lisa and Mark might reject the project. They could compare with other investment opportunities by NPV method. Meanwhile sensitivity analysis would be used for offering more information to explain the project. Due to the different data in year 1 and the rest of years, I separated the sensitivity calculation in to two parts for getting accurate change in NPV.…

    • 1518 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Fishing Kit From Fisher-Price: A Great Catch
    • 528 Words
    • 3 Pages

    The Fishing Kit From Fisher-Price: A Great Catch

    The toy company, Fisher-Price shows credibility, simply through its name. Fisher-Price became started out in 1930…

    • 528 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Coleco Case
    • 1035 Words
    • 5 Pages

    Coleco Case

    • favorable conditions toy industry • approximately 800 toy companies in the United States • diversification for reducing sales and profit volatility - only for the biggest companies…

    • 1035 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Case Study: Toys Of Hope
    • 1056 Words
    • 5 Pages

    Case Study: Toys Of Hope

    Toys of Hope is a nonprofit organization based in Huntington, NY. The organization was founded in 1994 by Melissa Doktofsky. Toys of hope operates…

    • 1056 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Inside Toyland
    • 1272 Words
    • 6 Pages

    Inside Toyland

    Inside Toyland, written by Christine L. Williams, is a look into toy stores and the race, class, and gender issues. Williams worked about six weeks at two toy stores, Diamond Toys and Toy Warehouse, long enough to be able to detect patterns in store operations and the interactions between the workers and the costumers. She wanted to attempt to describe and analyze the rules that govern giant toy stores. Her main goal was to understand how shopping was socially organized and how it might be transformed to enhance the lives of workers. During the twentieth century, toy stores became bigger and helped suburbanization and deregulation. Specialty toy stores existed but sold mainly to adults, not to children. Men used to be the workers at toy stores until it changed and became feminized, racially mixed, part time, and temporary. As box stores came and conquered the land, toy stores started catering to children and offering larger selections at low prices. The box stores became powerful in the flip-flop of the power going from manufacturers to the retailers. Now, the retail giants determine what they will sell and at what price they will sell it.…

    • 1272 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Happiness Express
    • 2560 Words
    • 11 Pages

    Happiness Express

    In 1989, two longtime sales reps in the toy industry, Joseph and Isaac Sutton, founded Happiness Express, Inc. The business model developed by the Sutton brothers involved acquiring the licensing rights to market toys and other merchandise featuring popular characters appearing in movies, television programs, and books and other publications intended principally for children. The company got off to a quick start, thanks to the uncanny ability of the Sutton brothers to identify children’s characters, such as The Little Mermaid and Barney, which would have tremendous appeal among children.…

    • 2560 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mattel Case Study
    • 1107 Words
    • 5 Pages

    Mattel Case Study

    R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt; Understanding Business Strategy: Concepts and Cases, Second Edition (Pages C-152- 154)…

    • 1107 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Mattel Lean Manufacturing Case Study
    • 4195 Words
    • 17 Pages

    Mattel Lean Manufacturing Case Study

    On Sept 12, 2007, members of Congress, their staff, reporters, and the general public were all gathered in a U.S. Senate hearing room to discuss the issue of toy safety, how to make it better and improve it (Anne T Lawrence, 2008). What brought about the hearing was the Mattel Company, who is known as one of the “world’s premier toy companies” and was the Global leader in the design, manufacture, and marketing of toys along with other family products had ordered a series of recalls of toys and other children’s playthings. Mattel manufactures over 800 million toys annually. They began their business in Southern California in a garage workshop manufacturing picture frames and eventually the company started selling dollhouse furniture made from their picture frame scraps and when they realized the market potential they switched their business over to manufacturing toys. In 1959 Mattel created their most famous and popular toy, the Barbie Doll. The toy was considered a doll with which little girls could play out their dreams. Throughout the history of the company Mattel has continued to create and market popular toys such as Hot Wheels and Match Box. They have also merged with successful manufacturers (Fisher Price and Tyco), they also became partners with children’s program companies (Disney, Sesame Street, and Nickelodeon), obtained rights to manufacture popular product lines (Cabbage Patch, American Girl Dolls, Fisher Price and Harry Potter merchandise) and expanded their business by acquiring other companies like (The Pleasant Company).…

    • 4195 Words
    • 17 Pages
    Good Essays
    Read More
  • Good Essays

    Gender Socialization
    • 895 Words
    • 4 Pages

    Gender Socialization

    The first thing that became very apart to me is the divide between the Boys section and the Girls section. In the boys section Toys R Us has the floor, banners, and other advertising signs all along a Blue-Navy template, while in the girls section all the same things were of a Pink and White template. This was consistent throughout the toy section and the clothing section, with roughly 75% of the boys’ items matching the template, and roughly 88% of girls’ items matching the template. Another general observation that was apparent to me was that the girls section was much larger than the boys section. If I were to put the sizes of the toys & clothing sections into a ratio, it would be 2:1 girls over boys. Overall most of the girl toys were along the lines of dress-up dolls, kitchen sets, and motherly items such as strollers, while majority of the boys toys were action figures, play weapons, and physically oriented toys. An assumption that I have made after a review of the generals is that girls’ toys stress beauty and appearance, while boys’ toys are focused on the development of their physical abilities.…

    • 895 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics