Cold Stone Creamery Start Up Businessplan

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AMERICAN UNIVERSITY OF CENTRAL ASIA

Start-up Business Plan

Bishkek
Sergey Rubtsov ID: 3193 Raul Leon ID: 4814 Nazira Rysbekova ID: 4319 Svetlana Puchina ID: 3608

Bishkek

December, 2010

Description of Business: Cold Stone Creamery® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom creation on a frozen granite stone. Cold Stone Creamery® offers super-premium ice cream and sorbet, fresh made in every store, every day, and served up with your choice of mix-ins. Our costumers can customize their icecream treat in many different ways, over 11.5 million to be exact.

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Table of Contents

Executive summary Company summary Products Market analysis SWOT analysis Sales Strategy Exit Strategy Personnel Plan Financial Plan Conclusion

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1. Executive Summary Cold Stone Creamery® Bishkek will be the only place to find high quality ice-cream in a friendly, merry and comfortable environment. It would be the place for people, both young adults and adults, looking forward to have jolly leisure time enjoying the Ultimate Ice Cream Experience®. Our clients in Bishkek will be offered a wide array of options, new and unique choice of super-premium ice cream and sorbet, fresh made in every store, every day, and served up with their choice of mix-ins. Cold Stone Creamery® Bishkek will have a strategic location in the “ЦУМ” Shopping Center. In this location, Cold Stone Creamery® Bishkek will be accessible to our target market and in a city area that is well known to attract upper and middle class



References:  Most of the materials about the company are taken from its official website  Statistical data on census and population are taken from National Statistic Committee of Kyrgyzstan  Some information concerning the ice-cream industry are taken from Milk Industry Overview Report in Kyrgyzstan http://www.agroasia.com/downloads/milk_industry.pdf Page 19

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