Applied Communication in Marriott Group of Hotels

Topics: Communication, Marriott International, Marriott Rewards Pages: 9 (2703 words) Published: November 3, 2014
Brief overview of Marriott group of hotels

Marriott group of hotels is association with International Tourism partnership. It is an association with organizations having a participation of organizations inside the travel and tourism industry. The point of International Tourism Partnership is to give the capacity and information to the improvement of handy answers for a dependable business. The establishing part of International Tourism partnership is Marriott. It has helped towards the 'practical lodging sitting and configuration guide' advancement and sponsorship. World travel and tourism Council is upheld and embraced by Marriott. The neighborliness business advances the travel and tourism industry where it encourages the travelers by giving them superior service and improve their experience (Timeline.marriott.com, 2014). Marriott group of hotels additionally encourage its clients by giving them quality administrations and the visiting locales and ends of the line. Lodging, sustenance administrations, diversions, and attractions are given by the Marriott Hotels; that is a subsector of tourism and travel industry. In this manner, the Marriott Groups of Hotels has real influence in advancing the travel and tourism industry with procurement of value administrations as far as nourishment, convenience, recreational exercises, fascination, and visitor guides. Marriott Groups of Hotels are placed in essential areas where there is more potential and possibilities of visitors' fascinations.

Communication theory

Communication is the most essential and the most utilized of all aptitudes as a part of the friendliness and tourism industry. Administrators use the biggest allotment of their time in verbal or composed correspondences with their workers or outside groups (Philipsen & Albrecht, 1997). Other staff part imparts among themselves, and their supervisors, workers, suppliers, et cetera; to give and get the data they have to perform their employments (Golding & Murdock, 1978). Communication has been perceived as the method by which both and individuals and the association survive. At the point when people fail to offer the capacity to adapt to life, the source attributed to lack of information. Fragmented and disorderly data put an overwhelming strain on the capacity of individuals to bode well out of their presence. Their execution of a various tasks relies on upon having fundamental information; as such, having the skills to do something relies upon the nature of communication available at the moment (Hutt & Speh, 2007) (Hutt & Speh, 2007) There are various theories that define communication. These theories are vital in a tourism and hospitality organization such as Marriott group of hotels. Applying these theories in their practices, the Marriott group of hotels will not only reach their customers and will be able to fulfill their needs, but also will be able to meet the needs of their workers, as well as the management. The theories are Cognitive Dissonance Theory, Communication Accommodation Theory, Coordinated Management of Meaning Theory, and Cultural Studies Theory (Hutt & Speh, 2007) (Hutt & Speh, 2007). These theories work for the Marriott group of hotels in improving their communication with the members of staffs and their customers. Cognitive Dissonance Theory argues that the knowledge of dissonance that is incompatible beliefs and actions is aversive and people try all means to avoid it. In their exertions to keep away from sentiments ofdisharmony , individuals will abstain from listening to perspectives that contradict their own, change their convictions to match their activities, and look for consolation in the wake of making a troublesome choice. Purposes of communication are the transmission of data and significance starting with one individual or group communicating to another. A vital component in this definition is importance. Communication has as its focal goal the transmission of importance (Hutt...
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