Marriot vs Hyatt
Mission, Vision, Social Responsibility, Strategic Planning: Marriott and Hyatt
Lori Scholl
University of Maryland, University College
Business Management 364, Section 4015
May 24, 2012
I. Mission and Vision Statements Mission Statement Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture. Marriott and Hyatt are two of the largest hospitality providers in the world. Marriott has over 3,700 properties in 73 countries with over 120,000 employees worldwide (http://www.marriott.com). Hyatt has 488 properties in 48 countries with over 50,000 employees (Bloomberg, 2012). As global empires, their mission and vision statements should be clear and focused. The mission statement from Hyatt states that their mission is to provide authentic hospitality by making a difference in the lives of the people they touch every day (http://www.hyatt.com). Marriott’s mission statement reads, “we believe our strength is rooted in our core values: putting first, pursuing excellence, embracing change, acting with integrity and serving our world” (http://www.marriott.com). In comparing the two, it is obvious that the mission statement from Hyatt is very general, almost to the point of being impersonal. Their mission statement could apply to numerous hospitality companies and many others outside of the industry as well. If you were to look at the “about us” portion of their website, there is little development with no clear intent of purpose. It is true that the statement is easy to understand and remember, but it needs to have a practical application that is also evident in the statement. That practical element is lacking and creates an
Lori Scholl
University of Maryland, University College
Business Management 364, Section 4015
May 24, 2012
I. Mission and Vision Statements Mission Statement Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture. Marriott and Hyatt are two of the largest hospitality providers in the world. Marriott has over 3,700 properties in 73 countries with over 120,000 employees worldwide (http://www.marriott.com). Hyatt has 488 properties in 48 countries with over 50,000 employees (Bloomberg, 2012). As global empires, their mission and vision statements should be clear and focused. The mission statement from Hyatt states that their mission is to provide authentic hospitality by making a difference in the lives of the people they touch every day (http://www.hyatt.com). Marriott’s mission statement reads, “we believe our strength is rooted in our core values: putting first, pursuing excellence, embracing change, acting with integrity and serving our world” (http://www.marriott.com). In comparing the two, it is obvious that the mission statement from Hyatt is very general, almost to the point of being impersonal. Their mission statement could apply to numerous hospitality companies and many others outside of the industry as well. If you were to look at the “about us” portion of their website, there is little development with no clear intent of purpose. It is true that the statement is easy to understand and remember, but it needs to have a practical application that is also evident in the statement. That practical element is lacking and creates an
References: Barbara De, L. (n.d). Marriott institutes sustainable seafood program. USA Today. Bloomberg Businessweek.(2012). Company Overview of Hyatt Hotels Corporation. Retrieved from http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=13103664 Hyatt Hotels and Resorts. (2012). Retrieved from http://www.hyatt.com/hyatt/about/index.jsp?type=clear Marriott International Inc. (2012). Retrieved from http://www.marriott.com/marriott/aboutmarriott.mi May Yee, C. (2010, June 20). Marriott: Tops for making workers feel appreciated: To cultivate a top workplace, midsize employers use their heads and their hearts to keep workers engaged. Star Tribune (Minneapolis, MN). Michael S., R. (n.d). Bombing Is Marriott 's Biggest Loss In 81 Years. Washington Post, The. Phillips, David. (2009, October 19). Timeshare Business Unwelcome Guest at Marriott International. Retrieved from http://www.cbsnews.com/8301-505145_162-33543824/timeshare-business-unwelcome-guest-at-marriott-international/