Unit 4- P3
Knowing the customer service skills required to meet customer needs in travel and tourism contexts.
Communication skills is important an important part of the travel and tourism industry. It is important to use the appropriate methods of communication for a given situation. Communication takes place face-to-face, by telephone, in writing electronically (e-mail and fax). Face to face is dealing directly with customers either face to face, individually or in a group situation. Dealing with customers face to face has a few ground rules. You must always smile greeting the customer, listen to what they are saying and always make eye contact, stay interested, address your customer by names, always thank when appropriate. Communicating by telephone is an essential part of daily life for businesses especially in the tourism sector. Using the telephone is a way of keeping in touch with one another weather its’ with customers booking or asking for advice. Customers find communicating by phone convenient and fast and cheap with instant feedback. As a travel and tourism staff it is important to answer calls quickly, greet the customer with your name and organisation, smile while you’re talking speaking clearly, listen carefully and take notes. Written communication comes in many different forms such as letters and faxes, brochures, memos, reports, documents for meetings and advertisements. This can be formal, informal or complaint. It is important to make sure there are no spelling or grammar mistakes, the intended message should be conveyed, make sure it is made clear who the letter is from when it was received and who it is to, handwriting should be legible and it should be appropriate language. Effective listening and questioning should be the key characteristic of customer service staff. This is important when customers are unsure about something or don’t fully understand a situation. Effective listening and questioning should be performed by...
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