Organizational Culture and Change

Topics: Colombia, Customer, Management Pages: 4 (1157 words) Published: October 11, 2013


Organizational Culture and Change
ORG/581

Organizational Culture and Change
Marriott International is a leading lodging company that has grown drastically within the last century. Currently the company maintains “…more than 3,700 properties in 74 countries and territories worldwide” (Liberty Group, 2013, para. 4). The company remains “…grounded in a set of core values: put people first, pursue excellence, embrace change, act with integrity, and serve our world” (Marriott, 2013, para. 1).

Marriott’s relentless focus on innovation and action fuel the ways they do business. With the most powerful brand portfolio in the world, Marriott sets the bar for the hospitality industry. The company is seeking to expand the company’s presence in Cartagena, Columbia.

Cartagena de India is located on Colombia’s Caribbean coast and is one of the most attractive and lively cities in South America. The city is among the top five cities in the Columbia (Mai Travel Site, 2010). The city has one of the lowest crime rates in the country providing visitors with historical, adventure, and walking tours. The city is close to the beaches and offers fishing, snorkeling, and camping (Mai Travel Site, 2010). Marriott’s objective is to build a five-star resort; however the company is experiencing cultural, political, and problems with the current management system.

Marriott is preparing to open a new resort, but the company first need to develop a strategic plan that will improve the organizations ability to make decisions, improve organizational learning, and develop the organizational culture that will meet the strategic objectives of the company. The management team will address the internal politics, power, and methods to manage conflicts within the management team.

Strategies to Establish Organizational Culture
According to Jones (2010), an organizational culture is defined “…as the set of shared values and norms that control organizational members’...
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