Topics: Alibaba Group, Electronic commerce, OSI model, Alibaba / Pages: 4 (998 words) / Published: Dec 13th, 2013

Case Study | Alibaba Group

“ 5 Application Delivery Networking solutions enabled us to build
globalized data centers that are secure, reliable, and fast.”
Wang Zhilei, Operations Director, Alibaba B2B


Alibaba Builds a Secure, Reliable, and
Fast Data Center Using F5 Application
Delivery Networking Products
Global e-commerce leader Alibaba Group is the largest e-commerce company in China. The company plans to expand its operations significantly, and needed to support several e-commerce sites in different parts of the world. By using F5®

Industry e-Commerce Challenges
·· Ensure globalized deployment
·· Facilitate 24x7 service provisioning and scalability
·· Achieve granular control at the application layer

BIG‑IP® Global Traffic Manager™ (GTM) and F5 BIG-IP® Local Traffic Manager™

·· Improve application acceleration and security

(LTM), Alibaba was able to consistently provide high-quality and secure services

·· Reach green IT objectives

to its 24/7 worldwide customer base.

·· BIG-IP Global Traffic Manager

Business Challenge
Founded in 1999, Alibaba Group has grown to include the core businesses described below.
•, the group’s flagship
company and the world’s leading B2B e-commerce company, serves small and medium-size enterprises (SMEs) in China and around the world. It has more than
40 million registered users from more than 240 countries and regions. The company has offices in more than 40 cities across Greater China, as well as in Europe and the United States.
•  aobao is China’s largest consumer
e-commerce company. It incorporates
Alimama, China’s largest online advertising exchange platform. With a registered user base of nearly
100 million, its transaction volume was

·· BIG-IP Local Traffic Manager 
RMB 99.96 billion (US $14.6 billion) in
2008, up 131 percent from 2007.
•  lipay is China’s leading online payment
service with more than 150

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