Apple Inc

Topics: Apple Inc., IPhone, Steve Jobs Pages: 6 (2123 words) Published: April 1, 2013
Participant SIS ID: 1004324
Programme Name: Advance Diploma in Business Administration
Subject name: ERCBA 201 Creativity and Innovation
Subject Facilitator: Mr. Jude
Title of Paper: Apple Inc.
Number of Pages: 10
Total Word Count: 1645

Table Of Contents

Cover…………………………………………………………..1
Table Of Contents…………………………………………….2 Executive Summary…………………………………………..3 Introduction………………………………………………….....4 Competitive Advantage.…………………………………….5-6 Key Issues & Challenges.…...……………………………..6-7 Solutions …...………………………………………………..7-8 Conclusion…………………………………………………….9 References…………………………………………….…….10

Executive Summary

Apple is really a great company and one of the biggest companies in technology field. They are the pioneer in laptop, music field, smartphone and even tablets. They have made many remarkable innovations to make our life simpler through their products. Steve Jobs is the one who made this company become who they are now. When he left this world last year, it gave so much impact in growth of this company. Apple could not make any awesome innovation in this mean time. They have been experiencing degradation since Jobs left this world. They are facing some issues like Intellectual property, Patents, Privacy and even psychological issue like confidence. Slowly but sure, they have been trying to rise up by giving the best as they could. Everyone believes that Apple will survive even they need so much time to adjust without Steve Jobs.

Introduction

Apple Inc. was established on 1976. Steve Jobs as the Apple Co Chief Executive has made a remarkable change in this organization. In this era, this company becomes the most successful worldwide company in technology sector. At the beginning, everyone has underestimated him while he got an ordered for fully assembled computer machine. In fact, that was his stepping-stone to reach the great success. Steve Jobs named it “Apple” because he had good memories in working at Oregon apple farm. Steve Jobs is not the only one pioneer to this Company, Steve Wozniak also plays a big part in raising this company.

First time, Apple I is just a machine that has a TV as the display system, it was so simple, no keyboard, sound and graphics. As time goes by, jobs could develop it with bootstrap code on ROM, Wozniak also help him to design a cassette interface. It makes him called master designer by peoples at that time. Apple II was made with more features on it rather than Apple I. It has better TV interface, graphics and colors. Jerry Manock is the designer for Apple II. This product was launched on 1977. This company always makes some development, on 2001 they went through the boundaries with the iPod and it becomes the market leader in music player. Afterwards, they contribute in phone industry on 2007 with iPhone.

Apple Co is very unique because it has a strong brand identity. This organization also has a good Adaptability. They can change the design continuous; even they have changed their logo for several times as well. They have expanded their brand worldwide. Until now they have encompassed at least in 2 huge markets, Americas and Europe. Under the leadership of Tim Cook as the Co. Exec, Asian becomes one of their target markets too.

Competitive Advantage
Competitive advantage can be interpreted as any factor that make your business superior than the other competitors. It means that your business attract more customers rather than your competitors. (Frazier, 2011) In business world, this thing is very important, competitive advantage is affected by the costs, quality, and innovation. Who get the customers’ trust; they will get the competitive advantage.

In Apple case, they really got the competitive advantage among their competitors because they are the first one who found the great innovation concerning gadgets and application. The features in Apple’s gadget is different from the others, theirs are really brilliant because every single products has...

References: Amanda Frazier (2011), How do they do it? Facebook and Apple’s competitive advantage. Available at: http://plantostart.com/facebook-and-apple-competitive-advantage/ (Accessed: 19 January 2013)
David Magee (2011), Apple’s competitive advantage: Multiple products that integrate as one. Available at: http://www.ibtimes.com/apples-competitive-advantage-multiple-products-integrate-one-300605 (Accessed: 21 January 2013)
Daniels (2010) “Apple Inc.’s Ethical Success and Challenges” Daniels Fund Ethics Initiative University of New Mexico,5(1), p.8.
Wayne Rash (2013) Apple Must Innovate Its Way Out Of Market Slump. Available at: http://www.eweek.com/mobile/apple-must-innovate-its-way-out-of-market-slump-2/ (Accessed: 26 January 2013)
Jeff Goodell (2003) Steve Jobs: The Rolling Stone Interview. (Personal Communication)
Thomson Reuters (2012) Revitalize Your IP Management With Improved IP and Collaboration. Available at: https://thomsonipmanagement.com/products-and-services/thomson-ip-manager (Accessed: 27 January 2013)
Catherine, A,N. (2012) Consumer Privacy Disclosure. (Personal Communication-Letter)
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