APPLE INC

Topics: Apple Inc., Steve Jobs, IPod Pages: 8 (2866 words) Published: June 19, 2015
APPLE INC.
INTRODUCTION:
Apple Inc. with its headquarters in Cupertino, California is an American multinational corporation which manufactures designs and sells personal computers, electronics, online services, computer software, cellular phones, portable music players, watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’, Apple TV, its portable music player ‘iPod’, its line of computers ‘Mac’ along with the ‘iPad’ tablet and also its watch, known as Apple smart watch. The online services of Apple Inc. comprise of the iTunes Store, App store, and the iCloud. Apart from this, the consumer software of Apple Inc. include the iOS operating systems, the OS X, Safari, iTunes, and iBooks. Steve Jobs, Ronald Wayne and Steve Woznaik founded Apple on April 1, 1976 for manufacturing personal computers. On January 3, 1977, the company was incorporated with name Apple Computer, Inc. and renamed later in 2007 as Apple Inc. since it had shifted its focus on consumer electronics. AT A GLANCE:

Industry: Hardware
Founded: 1976
Founder: Steve Jobs, Ronald Wayne and Steve Woznaik
CEO: Timothy Cook
Website: www.apple.com
Employees: 80,300
Sales: $173.36 billion
Headquarters: Cupertino, California
PRODUCTS:
Apple has a broad range of products as it has always focused on innovation and product differentiation. MacBook
Further accessories include, Time Capsule, Wireless keyboard and its charger Magic mouse and its track pad and a thunderbolt display. iPad
Categorized into iPad and iPad mini.
iPod
Categorized into, iPod Nano, iPod shuffle, iPod Touch and iPod click wheel. iPhone
Categorized into iPhone 3G, iphone 4, iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s and the recently launched iPhone 6 and iPhone 6 plus. Apple TV
Apple Watch
Apple Software
Categorized into iOS for phones and Mac OS X for computers.
COMPETITORS:
Apple has had to face serious competition since the company has been founded owing to its vast range of products and services. In the personal computers area, its major competitors are Acer, Lenovo, Dell and Hewlett-Packard (HP). In Mobile computers, its competitors include Asus, Samsung, Google and Nokia. Amongst smart phone companies, its competitors include Samsung, Lenovo/Motorola, HTC, Sony, Huawei and LG. As a competitor for its app store is the Google’s play store and as a competitor for its operating system iOS is Google’s android. In the mobile payment industry, its major competitors are Google and Paypal. TIMELINE:

1976-1980
The current world’s second largest information technology company was founded by Steve Jobs, Ronald Wayne and Steve Woznaik on April 1, 1976 with the mission of selling Apple I personal computer kit. These kits were particularly developed by Steve Wozniak and were slightly less than what we call a complete computer currently as it was sold only as a mother board. The company was incorporated on January 3, 1977 without one of the three partners, Ronald Wayne who sold his company shares to Steve Jobs and Steve Wozniak for approximately $800. The next personal computer kit, Apple II was also designed and developed by Steve Wozniak and introduced at the West Coast Computer Faire. Apple II had an edge over its competitors due to some features like open architecture, etc. hence, it did a considerably better business compared to Apple I. VisiCalc helped Apple II a lot in improving its business growth. Apple had its own employees of computer designers with a production line by the end of the decade, 1970. In order to compete with the market leaders of that era, IBM and Microsoft, the multinational corporation introduced Apple III in May 1980.

1981-1989
By now, Apple had started developing the graphical user interface called Apple Lisa. Macintosh and Apple Lisa were both being developed simultaneously and the war between the two focused on which would win the race of being...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing Mix with Apple Inc. Essay
  • Essay on Era of Apple
  • Essay on Apple Computer, Inc.: People and Design Create Apple’s Future
  • Essay about Apple-Total Brand Management
  • Introduction of Apple Company Essay
  • Apple Marketing Portfolio: Mac Computers Essay
  • Apple Marketing Case Study Essay
  • Apple vs Microsoft Essay

Become a StudyMode Member

Sign Up - It's Free